Post on 22-Mar-2017
5 STAR DRIVERSBRIANNA
CARMEN
BRIAN
ELLIE
HAILEE
MICHAEL
THE PROBLEM
0.39% OF ALL DAILY TRIPS IN NYC ARE WITH uberPOOL.
LET’S GROW THAT TO 2% IN THE NEXT 12 MONTHS.
LET ME TELL YOU A STORY.
I’M NOT THE ONLY ONE…
5 MILLION PEOPLE RIDE THE SUBWAY DAILY.
3 MILLION OF THESE RIDERS ARE WOMEN.
2 MILLION OF THESE WOMEN WILL
EXPERIENCE SOME FORM OF SEXUAL
HARASSMENT.
AND 1.9 MILLION WILL NOT SAY A WORD ABOUT IT
The New York Times
Indeed, the threat of sexual harassment and assault in the subway system is so ingrained that it is second-nature for many female riders to remind friends to be careful and exchange wishes for a safe trip home. Far from urban myth, anecdotal evidence suggests that incidents of sexual harassment and assault from the New York City subway system are commonplace.
The New York Times
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WHY DO WOMEN
SETTLE FOR THE SUBWAY?
SAFETYVERSUSSAVINGS
YOU DON’T HAVE TO COMPROMISE WITH uberPOOL
Costly
Inexpensive
Safe Dangerous
WOMEN DESERVE A SAFE AND AFFORDABLE
WAY TO NAVIGATE NEW YORK CITY.
uberPOOL SOLVES THIS PROBLEM IN
A WAY NO ONE ELSE
CAN.
DIRECTAFFORDABLEACCOUNTABLE
MILLENNIAL WOMEN WILL BE OUR FOCUS
MILLENNIALS WILL PAY ATTENTION TO COMPANIES WITH CAUSES.
79% PURCHASE
66% RECOMMEND
83% TRUST
Millennial Cause Study, Cone Inc with AMP Agency
TOGETHER WE RIDE
A DAY IN THE LIFEMORNING DAYTIME NIGHTTIME
OF DAY
ACTIVITY
MEDIA
Happy hourLazy night in
Girls night out
ExperientialVideo content
OOH
LunchWastes time on
social media
SocialDigitalOOH
SocialOOH
Checks phoneHeads out for the day
OOH
uberPOOL #TogetherWeRide
Hey baby, did it hurt when you fell from
heaven?Enough is enough.
SOCIAL/DIGITAL
EXPERIENTIAL
To the women of New York,this one’s for you.
Join us as we declare #TogetherWeRideuberPOOL
THE BOTTOM LINEIF TOGETHER WE RIDE CAN ENCOURAGE JUST 7% OF
MILLENNIAL WOMEN IN NYC TO CHOOSE uberPOOL DAILY, WE WILL SEE A 2% INCREASE IN uberPOOL MARKET SHARE.
THANKS!