5 STAR DRIVERSBRIANNA

CARMEN

BRIAN

ELLIE

HAILEE

MICHAEL

THE PROBLEM

0.39% OF ALL DAILY TRIPS IN NYC ARE WITH uberPOOL.

LET’S GROW THAT TO 2% IN THE NEXT 12 MONTHS.

LET ME TELL YOU A STORY.

I’M NOT THE ONLY ONE…

5 MILLION PEOPLE RIDE THE SUBWAY DAILY.

3 MILLION OF THESE RIDERS ARE WOMEN.

2 MILLION OF THESE WOMEN WILL

EXPERIENCE SOME FORM OF SEXUAL

HARASSMENT.

AND 1.9 MILLION WILL NOT SAY A WORD ABOUT IT

The New York Times

Indeed, the threat of sexual harassment and assault in the subway system is so ingrained that it is second-nature for many female riders to remind friends to be careful and exchange wishes for a safe trip home. Far from urban myth, anecdotal evidence suggests that incidents of sexual harassment and assault from the New York City subway system are commonplace.

The New York Times

“

“

WHY DO WOMEN

SETTLE FOR THE SUBWAY?

SAFETYVERSUSSAVINGS

YOU DON’T HAVE TO COMPROMISE WITH uberPOOL

Costly

Inexpensive

Safe Dangerous

WOMEN DESERVE A SAFE AND AFFORDABLE

WAY TO NAVIGATE NEW YORK CITY.

uberPOOL SOLVES THIS PROBLEM IN

A WAY NO ONE ELSE

CAN.

DIRECTAFFORDABLEACCOUNTABLE

MILLENNIAL WOMEN WILL BE OUR FOCUS

MILLENNIALS WILL PAY ATTENTION TO COMPANIES WITH CAUSES.

79% PURCHASE

66% RECOMMEND

83% TRUST

Millennial Cause Study, Cone Inc with AMP Agency

TOGETHER WE RIDE

A DAY IN THE LIFEMORNING DAYTIME NIGHTTIME

OF DAY

ACTIVITY

MEDIA

Happy hourLazy night in

Girls night out

ExperientialVideo content

OOH

LunchWastes time on

social media

SocialDigitalOOH

SocialOOH

Checks phoneHeads out for the day

OOH

uberPOOL #TogetherWeRide

Hey baby, did it hurt when you fell from

heaven?Enough is enough.

SOCIAL/DIGITAL

EXPERIENTIAL

To the women of New York,this one’s for you.

Join us as we declare #TogetherWeRideuberPOOL

THE BOTTOM LINEIF TOGETHER WE RIDE CAN ENCOURAGE JUST 7% OF

MILLENNIAL WOMEN IN NYC TO CHOOSE uberPOOL DAILY, WE WILL SEE A 2% INCREASE IN uberPOOL MARKET SHARE.

THANKS!