Two Techies TalkWebcast Will Begin In a Few Minutes

Two Techies TalkAdrienne Bartlett & Brian Niles

Turn Speakers OnTwo Ways to WatchDon’t Use WirelessAccess this Webcast

The 3 T’sFocus on the Tools

Your QuestionsBonus: Behind the Scenes

No Silver Bullets

Tools. Talent.Training.

The Front DoorYour OutreachConversations

Your Operations

The Front Door

Your Website

The GoodHome Page

Intuitive ExperienceProcess & Stories

The BadOutdated InformationInconsistent Branding

Nothing to “do”

The UglyNo Control/Access

Shiny Object Syndrome

One More Thing...Optimized for Mobile

ResourceseduStyle.com

ResourceseduStyle.com

webpagesthatsuck.com

Your Outreach

EmailI’m not dead yet!

EmailTargeted. Personal. Useful.

Old Me!a is the best way to promote New Media.

SMSTread Carefully

SMSOpt-in. Stand out.

ChatEvents & Customer Service

Chat EventsMaking Connections

International StudentsLow Cost. High ROI.

Live ChatGood for Bad Websites

“Is this thing on?”Annoying pop-up?

Chat Check-In

Conversations

Shared StoriesShared ExperiencesMaking Connections

Give Up Control

Tools Are Fickle

PrioritizeDon’t Overthink

ParticipateHave a plan

The Future?

mewavebuzz

Web 3.0

Your Operations

Sales-FocusSmart Phones/Laptop

Internet AccessAccess to Data (cloud)

CRMData in One Place

Available EverywhereMarketing More Human

Customer Relationship Management (CRM) is

helping to make messages much more

targeted and personalized.

1:1

1. Markets are conversations.

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human.

“If you haven’t already” “applied”

“registered”“visited”

Stop talking at me like you don’t know who I

am!

Customer-FocusedOnline Application?Scheduled a Visit?Called Your Office?

Talent.Training.

TalentSkill Set

ExperienceJob Descriptions

TrainingSales & Financial Aid

Customer ServiceTools Being Used

Tools. Talent.Training.

“Don’t chase the tools. Chase the goals.”

~ Howard from BlueFuego

Chat Check-In

Next WebcastAugust 13th

The Campus Visit:Back to Basics

NACAC 2010iThink & iDrink

Two Techies Talkbartlett@targetx.com

niles@targetx.com

Behind the Scenes!