Two techies talk webcast
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Two Techies Talk Webcast Will Begin In a Few Minutes
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Transcript of Two techies talk webcast
Two Techies TalkWebcast Will Begin In a Few Minutes
Two Techies TalkAdrienne Bartlett & Brian Niles
Turn Speakers OnTwo Ways to WatchDon’t Use WirelessAccess this Webcast
The 3 T’sFocus on the Tools
Your QuestionsBonus: Behind the Scenes
No Silver Bullets
Tools. Talent.Training.
The Front DoorYour OutreachConversations
Your Operations
The Front Door
Your Website
The GoodHome Page
Intuitive ExperienceProcess & Stories
The BadOutdated InformationInconsistent Branding
Nothing to “do”
The UglyNo Control/Access
Shiny Object Syndrome
One More Thing...Optimized for Mobile
ResourceseduStyle.com
ResourceseduStyle.com
webpagesthatsuck.com
Your Outreach
EmailI’m not dead yet!
EmailTargeted. Personal. Useful.
Old Me!a is the best way to promote New Media.
SMSTread Carefully
SMSOpt-in. Stand out.
ChatEvents & Customer Service
Chat EventsMaking Connections
International StudentsLow Cost. High ROI.
Live ChatGood for Bad Websites
“Is this thing on?”Annoying pop-up?
Chat Check-In
Conversations
Shared StoriesShared ExperiencesMaking Connections
Give Up Control
Tools Are Fickle
PrioritizeDon’t Overthink
ParticipateHave a plan
The Future?
mewavebuzz
Web 3.0
Your Operations
Sales-FocusSmart Phones/Laptop
Internet AccessAccess to Data (cloud)
CRMData in One Place
Available EverywhereMarketing More Human
Customer Relationship Management (CRM) is
helping to make messages much more
targeted and personalized.
1:1
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human.
“If you haven’t already” “applied”
“registered”“visited”
Stop talking at me like you don’t know who I
am!
Customer-FocusedOnline Application?Scheduled a Visit?Called Your Office?
Talent.Training.
TalentSkill Set
ExperienceJob Descriptions
TrainingSales & Financial Aid
Customer ServiceTools Being Used
Tools. Talent.Training.
“Don’t chase the tools. Chase the goals.”
~ Howard from BlueFuego
Chat Check-In
Next WebcastAugust 13th
The Campus Visit:Back to Basics
NACAC 2010iThink & iDrink
Two Techies [email protected]
Behind the Scenes!
