Twitter 101 for Job SearchersA Crash Course in Twitter

Bob Moseleywww.twitter.com/RobertMoseley

@RobertMoseley

Why should I care about Twitter?• There are Jobs being posted on Twitter!• Recruiters are using Twitter to Network and Source Candidates!• It helps you appear Current and Relevant!

Testimonial from Belinda Dodd here in DFW

From: Belinda Dodd Sent: Friday, August 14, 2009 11:16 AM

To: mose9695@hotmail.comSubject: RE: [NorthDallas CFG] FW: TweetMyJOBS Daily Job Listing Alert sales and IT opportunities

I just wanted to thank you. The lead you forwarded from Twitter about therecruiter for Fannie Mae landed me a job starting 8/24/09 with CSCConsulting. I have to admit that I was wrong in thinking no one would everget a job from twitter. Thanks again.

My Contact Information

http://www.linkedin.com/in/bobmoseley

mose9695@hotmail.comwww.twitter.com/RobertMoseley

214.669.5706

Arden Mortgagemoseleyhomeloan@gmail.com

www.twitter.com/ArdenMortgage

What is Twitter?

• A micro-bloggingcommunity where members post answers to a question, “What are you doing?” in 140 characters or less.

• Explosive Growth

• Source for information, marketing, networking, recruiting & business

Tweet Network

Specialized "design" page

Getting Started

Open a Twitter Account at www.twitter.com

Takes 10 Minutes

Time to Twitter

• First you'll want to set up your profile.• To do that, you'll go to "settings" (not

profile)

Account• Use your real name• Create a user name symbolic of you or

your business (Unlike LinkedIn, you CAN have more than one profile)

• Use a valid email address (you can always create one in gmail or hotmail just for twitter if you are worried about spam)

• If you have a website, make sure you put your URL in here. (It should help your Google ranking.)

• Great time to define yourself in 160 characters or less for your BIO

• Be honest about your location. • Use English if you know enough of it.• I suggest NOT protecting your updates.

If you do it will be hard to grow your network. Many people won't bother taking the extra step to follow you.

• Don't forget to hit SAVE

Passwords• Choose a unique password. • There are a lot of secondary apps (like Tweetdeck) that

will ask for your username and password. Don't use the one you use for everything else.

Devices• This feature proves

your obsession.

• You can have allmessages go to your cell, no messages go to your cell, or just DM (direct message) go to your cell.

• You can also specify WHEN you want to get messages.

Notices

More addictions.• These are all

options to have Twitter send you emails.

• I don’t have any but it’s up to you.

Pictures• Keep thinking

about branding.• Headshot is best• Many folks use

avatars.• If you are

representing your business use a logo.

Now you are ready to dive in!

• Start following people, target companies and job posting users

• Start Tweeting (be relevant and give of yourself – or ask questions)

• ReTweet information you think followers would appreciate.

• Build your Network

Following

• You can search people by name to start following.

• Look to see who they follow and follow those that are interesting.

• Source for recruiters and job posters is later in the presentation

• Follow those that follow you if you see value or common interest areas. (Some will be mass networkers.)

Brands on Twitter (Follow your Targets)

Following

• To do that, write a Tweet with their user names using the @ sign in front of their names.

Following

• Then double click on the user, and Twitter will take you to their profile.

• Then just hit "follow".

Block and Unfollow

• You can always block or unfollow Tweoplewho do not live up to your expectation ☺

Favorites

• Favorites is a neat little tool that allows you to "star" your favorite tweets that Twitter will keep in one place for you.

Replies or @NameReplies or @Name is a way of

grabbing someone's attention on Twitter.

Any time there is a "@" sign before your name, Twitter will let you know.

This is PUBLIC, so keep that in mind.

Want to start a conversation without your whole network being dragged into it, use DM (direct Mail) (Only works if they are following you)

DM – Direct Mail• Direct Mail allows you to privately converse with another

user without giving away your email address. • DM's remain private to you and the person you are

conversing with. (Unless they Retweet it.)

# (Hash) Tags

1. Used as a way to filter / find content for group conversation

2. I.E. #job – to follow what people are saying about jobs right now

3. All you do is include “#” + “letters” in your tweet and it becomes instantly searchable

4. People use # tags for topics – I.e. #career, #followfriday and #sales

Download Tweetdeckhttp://tweetdeck.com/ie6/

• Tweetdeck is a free application that allows you to create "groups" for your Twitter Network.

• Unlike Twitter, it's search function works.

• It will allow you to create Tiny URL's right from the app screen plus much much more.

Tweet deck for your desktop

Key Job Search Twitter Sites

• Follow me @RobertMoseley and see who I follow. 90% are recruiters or job posters.

• Go to www.tweetmyjobs.com and set up a search agent. Receive email notices.

• List of 1000+ Recruiters on Twitter http://booleanstrings.ning.com/forum/topics/1000-recruiters-on-twitter

• List of job search accounts on Twitter http://mashable.com/2009/03/13/twitter-jobs/

Other Useful Twitter Sites• Twitdom is a database of Twitter applications.

www.twitdom.com• Search that combines Google and Twitter

http://twootles.com/• Hashtag listing http://hashtags.org/#• Post your resume for reference in Tweets

http://twtjobs.com/ mine is http://twtjobs.com/0o93l9• Twitter Business Card at http://twtbizcard.com/ mine at

http://twtbizcard.com/RobertMoseley• 100 Twitter Tools

http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-achieve-all-your-goals/

• Hundreds more for your requirements

Go Forth and Tweet

Enough to get you started on Twitter. If you have any questions, please feel free

to DM or @me with a question at @RobertMoseley

Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley

Or you can email me with questions at mose9695@hotmail.com

Additional Info and Backup

Design

• Design is where you can add your fancy background by creating a .jpeg and uploading..

• You can pay people to do this for you

• Or you can choose any of the designs to the right.

The Power of @Replies

• In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received:

DM – Direct Mail

• Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.

What a DM looks like

Everyone• "Everyone" lets you see – well - everyone on the Twitter

Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!!

I have NO idea who these people are….

What is Twitter?

• Concept Created in 2006 by Obvious Corp.

• Called Twttr. • 4-5 Million users

as of Nov. 2008.• $57 million in

secured funding.

Twitter Basics

Following vs. Followers

Bio

Retweet or RT

Tweets

Twitter Basics

@ Reply

Direct Message or DM

Twitter as a Candidate Sourcing Tool

– Job Openings– Powerful

Keyword Search Tool

– Search by Location or Key Words

Twitter as a Career Service Tool

• Campus Recruiting Updates & Events

• Conference Live Tweeting

• Links to career content

• Links to student profiles & blogs

Recruiting Resources

• Tweetmyjobs.com• Tweetajob.com• Twitter.grader.com• Splits.org

Twitter Applications

• Twitter Search• Tweet Later• Tweet Deck• Tweetvisor• Tiny URL

Resources

• Twit Tips Blog: twittip.com• Chris Brogan Marketing Blog• Recruitingblogs.com• Ere.net• Slide Share (keyword search: Twitter)