Post on 15-Aug-2015
What we’ll cover
● How/why brands use Twitter● Content tips and tricks● Some dos and don’ts● Brands that are killing it on Twitter
How Twitter is different
● It’s a microblogging site● Updates are in real-time and don’t last
○ 500 million tweets sent per day○ The “life” of a tweet is 24 minutes
So if basically nobody sees my tweets, why should I bother?
It’s a different network, different medium, and you reach a different audience.
Twitter is NOT just about driving traffic to your site.
Twitter content tips & tricks
● Keep it short(ish)○ But not so short that it makes no sense
■ Don’t use text speak on behalf of your brand
○ New retweets mean you can use all 140 characters if you want
Twitter content tips & tricks
● Use hashtags○ But don’t go hashtag crazy Search hashtags:
Hashtagify.meTrendsmap
Rite Tag
Twitter content tips & tricks
● Let your voice/personality come through○ But don’t be careless about it!
Twitter content tips & tricks
● Be smart about what you tweet○ Make sure it’s on-brand / not offensive○ Don’t end up in a Buzzfeed article about #TwitterFails
Twitter content tips & tricks
● Get visual○ Attach photos and video○ Don’t link from FB or IG
TIP: Try TwitShot to automatically add a photo to any link you’re
tweeting.
TIP: Set up an IFTTT recipe to send IG and FB images to Twitter as
images instead of links.
Twitter content tips & tricks● Enable Twitter cards on your site
○ Include a summary/preview whenever someone tweets a link from your site
Twitter content tips & tricks
● Post a variety of content○ Remember, Twitter isn’t
just about driving traffic
○ Curate content created by others (OPC)
■ Use lists to follow people
■ Tag them in tweets
Twitter content tips & tricks
● Repeat good content○ Content that gets lots of shares/interaction
● Post often○ Less than half of Twitter users log in once a day
Remember that the “half-life” of a
tweet is only 24 minutes.
More Twitter DOs
● Use your analytics to learn more about your audience and what they like○ Where they live (so you know when to post)○ What their interests are○ What your top-performing tweets are
More Twitter DOs
● Interact with your followers AND people who aren’t following you○ Twitter is great for quick conversations/networking
● Get involved in relevant Twitter chats
tweetreports.com/twitter-chat-schedule/
twubs.com/twitter-chats
Some Twitter no-nos● Begging people to RT
● Making your feed just a repository for stuff you post on other networks○ Give your followers some value / unique content
Some Twitter no-nos
● Auto Direct Messages (DMs)○ Thanking people for following / asking them to also
follow you on Facebook, Instagram, etc.
○ Often feels impersonal (yes, people know you’re using a service to do it automatically)
Effective? Annoying? What’s your take?
As of 2014, auto-DMs were the #1 reason given by Twitter users for unfollowing someone.
(Just sayin’)
Creating a Twitter Strategy
● Questions to ask:○ What will you use your account for? (News? Content
curation? Customer service?)
○ What sorts of things do you want to share? (Commentary on current events? Evergreen content? Deals/discounts?)
○ How often will you post?○ How will you use your account to engage your followers?