Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers
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Transcript of Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook Marketers
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FACEBOOK AD HACKS: TIPS, TRICKS & MUST DOS FOR FACEBOOK MARKETERS
AS DIGITAL MARKETING CONSULTANTS OUR JOB IS TO EXPLORE & INNOVATE.
IT IS OUR JOB TO UNCOVER OPPORTUNITIES IN NEWER OR LESS
UTILISED CHANNELS...
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
THIS IS HOW I BEGAN EXPLORING THE OPPORTUNITIES WITH SOCIAL MEDIA
MARKETING (SPECIFICALLY FACEBOOK)...
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
FACEBOOK’S ARPU IN NORTH AMERICA GREW 37% YoY (TO $17 PER QTR), COMPANY-WIDE UP 28% ($4.23 PER QTR)
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
AFFILIATE YOUR BRAND WITH YOUR COMPETITORS/SIMILAR COMPANIES
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
SUGGEST YOUR PAGE TO YOUR EMAIL CONTACTS
OR, TRY IT WITH OTHER CONTACT LISTS YOU HAVE ACCESS TO!
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
INVITE PEOPLE WHO ENGAGED WITH YOUR POSTS TO LIKE YOUR PAGE
TOP TIP: RUN AN ENGAGEMENT CAMPAIGN, THEN INVITE TO LIKE!
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
IN PARTICULAR I’D RECOMMEND… FACEBOOK CANVAS
THINK OF IS AS A FACEBOOK LANDING PAGE BUILDER
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
FACEBOOK 360 VIDEO/AR
MORE INFO:https://facebook360.fb.com/
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
FACEBOOK 360 VIDEO/AR
OR, JUST BLUFF IT!CHECK OUT RESORT_VR
ON INSTAGRAM
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
CHECK IT OUT HERE -https://adespresso.com/academy
/ads-examples/
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
CHECK IT OUT HERE -https://www.facebook.com/ads/c
reativehub/gallery/
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
“I SEE VIDEO AS A MEGATREND”
“I’M GOING TO KEEP PUTTING VIDEO FIRST ACROSS OUR FAMILY OF APPS”
“F**K YEAH VIDEOOOOOOO!”
TRAFFIC FROM ONLINE VIDEOS WILL CONSTITUTE 82% OF ALL CONSUMER INTERNET TRAFFIC GLOBALLY BY 2020
(LIVE VIDEO WILL GROW 15-FOLD FROM 2016-2021)
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
TOP TIP! USE COST PER VIEW TO MAKE VIDEO CAMPAIGNS PERFORM BETTER!
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
TAKE TIME TO QUESTION THEM TO LEVERAGE INTERNAL INSIGHTS!
Ask questions to help draw more information from across your business and leverage internal insights, examples:
1. List the 10 (or more) most relevant words related to the topic you’re trying to communicate
2. List any relevant job titles, job functions or skills that you’d like to target 3. List any brands you believe that your customers will mutually like (e.g. typically
like as well as liking your brand)4. List any events / supporter groups / professional trade bodies / associations
related to your brand/industry5. List all regions that you'd like to target (in rank order)6. List any competitors (direct and indirect) and influencers for your brand/industry7. List any inspirational brands
ADVANCED WEBSITE CUSTOM AUDIENCES + CUSTOM COMBINATIONS!
TOP TIP: TRY PEOPLE WHO MADE MULTIPLE ACTIONS ON YOUR SITE
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON INTERACTION W/ YOUR CONTENT
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR CANVAS ADS
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR PAGE
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES: BASED ON ENGAGEMENT W/ YOUR WEBSITE
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
TOP TIP: IF YOU HAVE ENOUGH TRAFFIC TRY PEOPLE WHO ARE THE TOP
ENGAGERS
+ CHANGE YOUR OPTIMISATION & DELIVERY TO DAILY UNIQUE REACH
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
TOP TIP: ENSURE THAT YOU SHOW IT TO ALL PEOPLE WHO FIT THESE CRITERIA AT
LEAST ONCE A DAY
ADVANCED WEBSITE CUSTOM AUDIENCES + LOOK-A-LIKE AUDIENCES
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
ADVANCED WEBSITE CUSTOM AUDIENCES + LOOK-A-LIKE AUDIENCES
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
https://revealbot.com/FACEBOOK BUSINESS
MANAGER – AUTOMATED RULES
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
MULTIPLE WAYS TO ACHIEVE THIS...
https://adespresso.com/
FACEBOOK ADS @ #SEARCHELITE \ BY @NEDPOULTER
BID AUTOMATION TAKEAWAYS
1 Ensure that you calculate/understand the following: Maximum cost-per-purchase (lead, download, content view … etc)
2Define what your campaign parameters are, by identifying rules that you wish to govern your campaign. For example: few purchases today, few purchases in last X days, cost-per-action >£XX…
3
Implement rules incrementally. Watch/monitor your campaigns closely when you implement your rules to understand the changes are making the desired effect, 4
Remember! Rules need to work in harmony, apply too many and you’ll choke off your campaign
SOCIAL ADS (PARTICULARLY FACEBOOK ADS) ARE DEVELOPING AT A RAPID PACE
HIGHER AD REVENUES = FASTER GROWTH
PAID MEDIA NOW GOES [WELL] BEYOND KEYWORDS
GIVING US THE ABILITY TO TARGET INTELLIGENT AND COMPLEX AUDIENCE
TARGETING CAPABILITIES
ESSENTIAL READING TO KEEP UP-TO-DATE ON NEW FACEBOOK ADS FEATURES
1. •http://www.jonloomer.com/
2. •https://www.facebook.com/business/news
3. •https://syncsumo.com/blog/
4. •https://adespresso.com/academy/blog/
5. •http://www.socialmediaexaminer.com/
6. •http://wearesocial.com/uk/blog
7. •http://www.smartinsights.com/blog/
8. •https://www.marismith.com/mari-smith-blog/
9. •https://www.digitalmarketer.com/blog/