Post on 23-Jan-2015
description
Want links or tweets for your content?
The same content may not work for both
@John Straw, Founder, @Linkdex
BIG question
What’s the relationship between types of content in
backlink volumes and re-tweets?
Big Question
Why do we want to know that?
Because all content is not created equal – we want to
know how to write content that inspires links and tweets
Why?
How?We had our analysts look at the activity from a years worth of posts from;
How?
Why Slashgear?
Slashgear
We were surprised!
We found that different approaches could be used to maximize links and tweets
Most surprising that pages that get good links are commonly NOT the pages that
get tweets
Surprising Answer
Twitter loves questionsQuestions like;
Why?What?When?If How?
Make little difference to link generation but a major difference to tweets
Links per post Tweets per post0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
AVERAGEQuestion Words
Twitter loves questions
But linkers like events
Stories like stocks price changes, product launches and updates generate more links but barely any change in tweets AVER
AGE
Relea
ses
Updat
es
Finan
cial N
ews
Desig
n St
orie
s
Laun
ches
0.00
10.00
20.00
30.00
40.00
50.00
60.00
Links per postTweets per post
Linkers like events
Post title length(!)
By a slight margin the shorter the title the more likely a tweet will occur
100+
50-75
AVERAGE
75-100
Under 50
0.00 10.00 20.00 30.00 40.00 50.00
Tweets per postLinks per post
Title length and Tweets
Hot Brands for Links
Nintendo
iPod
Sony Ericsson
Nokia
AT&T
iPhone
iPad
Steve Jobs
Sony
HTC
Android
Samsung Galaxy
Galaxy
Samsung
Microsoft
AVERAGE
Galaxy Tab
Intel
Dell
T Mobile
Windows
Toshiba
Windows Phone
Amazon
BlackBerry
Motorola
Apple
Verizon
iOS
MacBook
Zuckerberg
0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00
Slashgear Links
Brands – Links and Tweets
NintendoiPod
Sony EricssonNokiaAT&T
iPhoneiPad
Steve JobsSonyHTC
AndroidSamsung Galaxy
GalaxySamsungMicrosoftAVERAGE
Galaxy TabIntelDell
FacebookT MobileWindows
GoogleToshiba
Windows PhoneAmazon
BlackBerryMotorola
AppleVerizon
iOSMacBook
Zuckerberg
0.00 20.00 40.00 60.00 80.00
Tweets per postLinks per post
Slashgear Links & Tweets
Brands – Links to Tweets - Ratios
NintendoiPod
Sony EricssonNokiaAT&T
iPhoneiPad
Steve JobsSonyHTC
AndroidSamsung Galaxy
GalaxySamsungMicrosoftAVERAGE
Galaxy TabIntelDell
FacebookT MobileWindows
GoogleToshiba
Windows PhoneAmazon
BlackBerryMotorola
AppleVerizon
iOSMacBook
Zuckerberg
0.00 0.50 1.00 1.50 2.00 2.50 3.00
Ratio
Links : Tweets
Methodology - Crawl
Methodology - Crawl
Methodology - TwitterUse a script to get Tweet counts from the Twitter API
Methodology - Twitter
Methodology - Backlinks
Use Majestic and Linkdex to get the inlinks counts for each of the pages (only accessible through Majestic API)
Methodology - Backlinks
Methodology - Math
Feed all the pages into an algorithm that’s finds the most commonly used words and phrases
Use a simple Excel s/s to work the averages
Methodology - Math
Was this useful?If you have a content site, yes
Repeating this exercise with your own content may well lead you to revise editorial guidelines that – in the end will help you rank higher…..
Revising your editorial….
And then there is link bait…
The PokeLinkbait – The Poke
BBC
Thank-youFor more information please contact us
support@linkdex.com
Twitter : @linkdex