HOW TO COMPETE IN iGAMING THE NICE WAY

Kirsty Hulse

SEO Strategist – DigitasLBi

kirstyhulse.com/blog

@kirsty_hulse

FIRST, LET’S DEFINE WHAT I MEAN BY SPAM

I’m going really big here…for the ease of the argument…

Any link that is not naturally earned and/or deserved.

SECONDLY LET ME SAY THAT…

Spam still works.

Are there potential alternatives to spam techniques within the gambling niche that can successfully drive rankings for competitive terms. If so, what are those

techniques?

SO…ONTO THE FIRST POINT…CAN IT BE DONE?

Yep.

In order to rank in competitive gaming SERPs – what we need is SCALE.

CORRELATION BETWEEN NUMBER OF LINKS AND RANKING POSITION MOST VISIBLE IN GAMING SERPS

FIRST LET ME SAY WHAT NOT TO DO

Don’t pay for links, pay for

exposure

Transforming gambling from an

insiders conversation in to

something that publishers are

willing to talk about.

p.s – who gives a shit about energy

drinks?

CREATE A BRAND PERSONA TO LEVERAGE LINKS

Be greater with (audience) data

IDENTIFYING AUDIENCE BEHAVIOUR People who have played roulette or poker online in the past 3 months…

93% more likely to be a male

between 25-34

bingo- only 11% more likely

He’s also 87% more likely to be a regular

cinema go-er.

Martial ArtsTeen Comedy

War

Rom Com?!

Topics to cover

Potential Topics

Topics to Avoid

It’s not always about creating new content.

LINK RECLAMATION

Don’t just monitor your brand, monitor your COMPETITORS.

Monitor the brands you aspire to be, why are people talking about them?

AND IF ALL THAT FAILS…JUST MAKE UP CRAZY SHIT THAT WILL NEVER HAPPEN FOR COVERAGE