| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 1

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 2

We believe someday advertisers will be able to

compute and distribute their precise bids for

every impression available across all of

television.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 3

But sometimes the future takes longer to get

here than we’d like.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 4

We work with advertisers that are unwilling to

wait for precision and the performance that

comes with it.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 5

We address television’s two biggest problems:

Targeting and Measurement

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 6

The way TV is targeted is

inefficient.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 7

These men

are all

18-35.

These men are all 18-35.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 8

These men

are all

18-35.

How many of them look exactly like your

best customers?

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 9

These men

are all

18-35.

This means you are paying to reach people that aren’t

going to be your customers.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 10

Attribute rich targeting naturally decreases wasted

impressions/increases response and brand awareness.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 11

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 12

trying to find Waldo…

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 13

…using the same technology these

guys used.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 14

Why agencies keep talking about the great

rates they get...

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 15

…is because they can’t talk about a better

way to find Waldo.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 16

The fact is: targeting works.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 17

It works for direct mail…

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 18

it works for online…

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 19

and it works for TV.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 20

and it works for TV.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 21

Mapping the entire TV inventory with set top box data

appended with micro attributes increases the

performance of our clients’ campaigns by at least 25%

$150

$160

$170

$180

$190

$200

$210

$220

$230

$240 C

ost

pe

r O

rde

r

Week-Over-Week Performance

26% reduction

in CPO

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 22

The way TV’s impact is measured is

imprecise and inefficient.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 23

Marketers spent $63B on TV last year

(that’s 3X what was spent online).

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 24

But too often the answer to the question

“How many new customers did I get from TV?” is…..

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 25

“TV’s true ROI cannot be measured” or…

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 26

TV is all about “mindshare” and “awareness”

and other “unmeasureables”…

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 27

Measuring TV’s impact on web and retail channels can

be complex.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 28

And while branding is clearly important….

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 29

…why does “branding” mean “don’t measure”?

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 30

TV’s impact is reliable, durable and predictable.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 31

We use TV spend to predict multi channel sales.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 32

The RED LINE is our forecast made prior to Q1.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 33

The BLUE LINE is actual weekly retail sales.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 34

Our forecast had a 95% accuracy.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 35

These results are typical.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 36

In other words, we tell our clients, for every

dollar they spend on TV, how many people will

drive to a store and buy their product.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 37

We do this three months in advance and are

accurate within 5% weekly.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 38

BTW, this works exactly the same

with web sales.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 39

To review: We target precisely…

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 40

And measure accurately.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 41

We are delivering more of what advertisers want

for less effort and less money than what they

are spending now.

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 42

| Database marketing with TV media © 2011 Proceed Media Group. All rights reserved. 43

Aaron Hendon| Business Development Manager

Proceed Media Group

206.280.3312

ahendon@proceedmediagroup.com