turntable.fm, SMASH summit Presentation

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Transcript of turntable.fm, SMASH summit Presentation

product pulseby billy chasenturntable.fm

Sunday, September 18, 2011

turntable.fm

• First truly social music network.

• 625,000+ users in little over 3 months.

• 100% "word of mouth."

Sunday, September 18, 2011

Where I pull inspiration from

• Identifying offline behaviors that don't exist or suck online (turntable).

• Being aware of times I can't find a tool online (chartbeat).

• Wouldn't it be cool if… (be leery!).

Sunday, September 18, 2011

Fail fast• Identify what doesn't

work.

• Listen to community, but don't let them build product (If I'd asked customers what they wanted, they would have said "a faster horse" - Henry Ford).

Sunday, September 18, 2011

Fail signs

• You (and others on team) stop using the product.

• Metrics on everything, cohort analysis.

• Don’t be the only one who doesn’t see the writing on the wall.

• Trust your gut.

Sunday, September 18, 2011

Common startup product errors

Sunday, September 18, 2011

If I get written about on techcrunch and

other blogs, I'm all set.Sunday, September 18, 2011

I need to be spammy to make it go

viral.

Sunday, September 18, 2011

I need to get one more feature in

before launching.

Sunday, September 18, 2011

I'm worried about spam, misuse and

scaling issues.Sunday, September 18, 2011