Fitton smash summit twitter marketing
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Laura Fitton @pistachio Real-time: Customer Acquisition on Twitter Data and tips from the trenches
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Slide dec presented September 23 at Dave McClure's 500 Startups SMASH Summit on online marketing.
Transcript of Fitton smash summit twitter marketing
Laura Fitton @pistachio
Real-time: Customer Acquisition on Twitter Data and tips from the trenches
Laura @Pistachio Fitton “Excited & geeky about where all this leads!"
@pistachio Founder
Twitter for Dummies
oneforty.com 4,000+
apps
84,000 Twitter
Readers
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “
GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
Humans Are Changing
???
Humans Are Changing
When I grow up I don’t want to be a
lead!
6
CHARLENE LI CO-AUTHOR OF GROUNDSWELL
Twitter is not a technology. It's a conversation. And it's happening with or without you. “
Image Credit: !THEMACGIRL*!
100 Million Monthly Ac.ves
• 35 heads of state • Every team: NFL, MLB, NBA, NHL & MLS • 99% of top nonprofits • 87% of top 2010 musicians • 50 top TV shows • 17 Languages • SMS in 80 countries
= 230,000,000 tweets per day
SOURCE: HUBSPOT, 2011 10
Global Sensing and Signaling Network
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:!lhalstead!
The Message is the
Influencer.
Any to
Many
Influence (was) ATract aTen.on to yourself
Influence (is) Provide aTen.on & value to others
TwiTer Marke.ng in 2 Words…
Be Useful!
TwiTer Marke.ng in 4 Words…
Listen. Learn. Care. Serve.
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The Sales Playbook
The Sales Playbook IS BROKEN
CALLER ID
VS
LEAD GENERATE COLD CALLING EMAIL BLASTS
ROLODEX OUTSIDE
LEAD QUALIFY LINKEDIN SEGMENT EMAIL TWITTER INSIDE
WAS. IS.
1) Expand Reach!
2) Leverage Connections!
3) Use Social Intelligence!
3 Key Plays of Social Selling
A) Qualify!
B) Add Value!
hTp://bit.ly/nPhHDC
Capitalize on Promoted Tweets
1. Hit Your Followers at the Right Time 2. Target Relevant Keywords 3. Find People Who Resemble Your Followers 4. Use Geo-‐Targe.ng for Events and Local
Businesses 5. Promote Offers 6. Test Content and Messaging
Understand Your Twi?er Traffic
NEW TwiTer website analy.cs will track: • amount of traffic TwiTer drives overall • extent to which TwiTer users are sharing a site's content
• effec.veness of a website's Tweet buTon integra.on
TWEET QUOTE!
“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
INBOUND MARKETING
$ $
Complicated & Confusing
Easy & Integrated
Less of this.
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More of this.
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INSPIRED?
Start working on your success story online. Sign up for a HubSpot free trial and see how the interaction of content creation, engagement and analytics leads to awesome marketing results.
Sign Up for HubSpot’s Free 30-Day Trial!
THANK YOU THANK YOU THANK YOU
hTp://bit.ly/nJiIaX How to Use TwiTer for Business Introductory Guide hTp://www.hubspot.com/twiTer-‐for-‐business-‐marke.ng-‐kit/
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