Designing Character-Driven Games

Tuomas Erikoinen / PG Connects Helsinki 2014

About Me

Engaging character-driven games that are

fun to play with friends

Why character-driven design?

1. Consumer perspective

● Engagement and Retention

3. Business perspective

● Monetizing beyond individual games

2. Organizational perspective

● Consistent Vision

Typical approach to game design

Our approach

Guidelines

1. Characters● Max 5 leads● Over the top, exaggerated● Discreet side-kicks

2. Expandability● Product families & franchises● Visual progression

3. Art Style & Development● Target audience● Development times● Artists’ freedom

Summary

Strong characters and story● Build interest and affection● Provide a shared vision for developers● Extend the possibilities

over individual games