Truth Central

Details Build the Bigger PictureBy Omar, Tarik & Reef

1.The Big Idea Details Build the Bigger Picture

2.The MissionTo position Truth Central as the number 1 research entity dedicated to gathering data on specific topics which will help businesses sustain long term growth.

3.Internal LaunchTo begin our campaign we will introduce truth central to FP7 employees (between Dubai and Abu Dhabi departments). This can be arranged in the Dubai office by the HR. We will hand out prizes for participants: cash prizes/shopping vouchers.

4. Internal Launch: Getting the word outTeaser emailers and Posters to be sent out and posted in the office.

On August 16th (Dubai Office) we will be hold a meeting to educate employees of our mission statement, our objectives and our aspirations. We will get the audience involved by gathering information and sharing precise data about current FP7 Clients.

We will get the audience involved by gathering information and sharing precise data about current FP7 Clients. - The Truth About Beauty: can relate to Loreal for e.g - Coke: The Truth about youth - Emirates NBD: The Truth about banking

Employees will also be informed of the FB and twitter pages.

5. Social Media LaunchFB: the Truth Central will contain (1) different case studies in the past, (2) our audience can play a truth or false game, and (3) every couple of days we will post fun facts.

Twitter: similar to FB we will tweet fun facts targeting everyday queries.

YouTube ($3,000 to $5,000): Video will be developed to explain the truth central concept in a fun, entertaining and interactive (interactive video) manner. This video can be posted on several business websites.

Social media and internal will be launched together

6. PR (3 months) After Internal Launch and Social Media LaunchLeverage on Weber Shandwick PR to help us spread information in the form of press releases to trade publications and digital publications such as the financial times, the economist, Ad age, communicate, campaign.