Tribal Marketing Project Management

Total Business Marketing Integration to Lead, Build and Expand Your Tribe

©2012 Elmer Diaz www.VagabondLifestyles.com

Putting the Puzzle Together

IntroductionThree Main Areas

#1 Know Your Tribe

#2 Create a Strategic Marketing Plan

#3 Execute the Strategic Marketing Plan in a Step-by-Step

Approach

PART I- Know Your Tribe

Who is Your Avatar?

Types of Tribes

Where do they hang out?

It's about building and communicating with your

TribeHow They Want to Communicate With You

How They Want to Communicate With Each Other

...Let's give them what they want!

Monetizing$ from Your Tribe

A. Identifying the problems and needs of your tribe

B. Offer Solutions

C. Show the benefits of your products & services

D. Ask for the order

Part II- Create a Strategic Marketing Plan

A. Getting the tribe to notice you through content.

B. Talking your tribes language and building Trust

C. Monetizing from your tribe

Part III- Executing Your Plan in Phases

Phase 1- Content Management

Phase 2- Web Presence

Phase 3- SM Marketing

Phase 4- SEO

Phase 5- Tribal Communication

Phase 6- Expand your reach

Phase 1-Create good content

...People love a good story!

...People want good information!

...People like valuable information!

...People want content that they can use!

Phase 1-Content Creation

Phase 2- Website & Blog Presence

Second Phase is Content Distribution

Review-Analyze Actual or Create Optimized Website – Platform (WP front)

Plug-Ins to Capture Leads- SM interaction

Provide Content-Article, E-book, E-Newsletter

Phase 2-Web & Blog Presence

Phase 3- Social Media Marketing:

It's all about Promoting Your Profile

Engaging with Other Groups of People

Link Pages Together

Find People With the Same Interests

Get a Dialogue Going

Social Media Marketing

The Big Four

– Facebook

– LinkedIin

– Twitter

– YouTube

* Facebook has over 350 million active users. More than 35 million users update their status each day, with more than 55 million status updates each day.

* The average Facebook user has 130 friends and sends eight friend requests per month.

* The average Facebook user spends more than 55 minutes a day on the site. They use the Like button nine times a month and write 25 comments each month.

-Facebook is like having a Bar-B-Que party where you invite friends and family and everyone talks and share just about everything.

* Linkedin is the world's largest professional network with more than 135 million members worldwide

* More than half of Linkedin members are currently located outside of the United States.

* There were nearly two billion people searches on Linkedin in 2010.

-Linkedin is like going to a Trade Show where you can find professional contacts, products, and services about your industry.

* Twitter have an estimated 225 million users, generating 65 million tweets a day

* Twitter handles over 800,000 search queries per day.

* Twitter's attraction as a social web media platform is maybe in its simplicity and real time messaging.

* Twitter was created mainly to stay connected with a group of friends through SMS channels. It was never meant to be limited to used on the internet.

-Twitter becomes a real life snap shots at what your friends, family members, co-workers, and acquaintances are doing or experiencing.

* YouTube is the most popular video sharing website on the Web and the world's third most Visited website (according to Alexa)

* YouTube 78% of the traffic comes from outside of USA.

* YouTube average video is 2 minutes 46 seconds

-YouTube is a place for a community of people to engage in new ways and share their experiences, talents, and expertise with the world with video whenever and wherever they want.

Phase 3-Social Media Integration

Phase 4- Search Engine Optimization

Phase 4-Content Driven-SEO

Phase 5- Direct Marketing Integration

Phase 5- Direct Marketing Integration

Direct Marketing Integration

First Part of Direct Marketing is Email Marketing.

The main component of Direct Marketing is to have a good CRM (Client Relationship Management) System that will help you establish your communications with your tribe based on your relationship with them.

Direct Marketing Integration

Second Part of Direct Marketing is Snail Mail Marketing.

The main idea of this last component of Direct Marketing is to have an item of long shelve live and value that provides special communication with your selected tribe members. Examples; calendar of events, newsletter, Postcards, etc.

Phase 6- Media Expansion

Here you will incorporate Articles Marketing & Distribution

Press Release Distribution

Special Bookmarking

Squido Lense

...and the rest of the overwhelm!

Keep Driving Traffic

Your Complete Marketing Integration-Communication

Communication Flow

Tribal Marketing E-Book

For your complimentary copy email us at VagabondLifestyles@gmail.com

©2012 Elmer Diaz www.VagabondLifestyles.com