TRENDS INONLINE PAYMENTS

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david@paytium.nl @davdebcom

RECURRINGPAYMENTS

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HOW TO MAKE YOURREVENUE EXPLODE

What’s a recurring payment?

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Getting permission to (automatically) charge a

customer on an ongoing basis.

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You’ll need to, ugh, brainstorm about this

Do you have products or services that could be subscription based?

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Works for WordPress site buildersAdd a source of recurring revenue

Build a website

Maintain & support

Ongoing relationship

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Benefits

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Research by MasterCard Advisors

Predictable revenue & better forecasting

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Unique Selling Point

VS

You

Competitor

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Adobe did it!

0

20

40

60

80

Closing stock USD Market Cap (billions USD) Percentage ARR

20122014

https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/

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“I should get a boat”

Customer Advantagesdavid@paytium.nl @davdebcom

Lower risk

A higher one time payment involves a bigger

risk for the consumer. They’ll think twice.

It’s easier to convince a consumer to make a

lower recurring payment.

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- get groceries - walk the dog

- make that payment!

- buy that new widget!

- charge the Tesla

Conveniencedavid@paytium.nl @davdebcom

Can we get it done?

Easy for the merchantTechnically possible and cost effective

Easy for the customerA simple, digital, way to grant permission

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iDEAL workflowCustomers choose iDEAL (or credit card) as payment method

The first payment with iDEAL confirms the bank details (IBAN account number and name)

You can now process periodic payments with SEPA Direct Debit

1

2

3

€

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LoopholeA “wet” signature is enough,

for now…

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Bla bla bla, but HOW!?

Payment provider

eCommerce software

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Payment providers

€david@paytium.nl @davdebcom

Mollie: 27.000 reasons

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Mollie: - Fast sign-up - Low costs - Integrations

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Mollie requirements

Company3 months old

Transactions6 months

Get started! Maximum€250

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WordPress? WooCommerce?WordPress pluginYou need a WordPress plugin that

manages subscriptions.

Payment pluginA payment plugin to connect site

to payment provider.

Payment providerA great payment provider with

recurring payments support.

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WooCommerce SubscriptionsLet customers subscribe to

your products or services

and pay periodically.

Mollie Payments for

WooCommerce: coming

soon.

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PaytiumEasy iDEAL buttons

and payment forms

for your WordPress

site.

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So, what’s holding you back?

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entrepreneur • developer • speaker

David de Boer

Simple iDEAL payments?

paytium.nl

Questions or WP development?

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