Trends in online payments: donations to recurring payments at WordCamp Netherlands

TRENDS INONLINE PAYMENTS

[email protected] @davdebcom


RECURRINGPAYMENTS


HOW TO MAKE YOURREVENUE EXPLODE

What’s a recurring payment?


Getting permission to (automatically) charge a

customer on an ongoing basis.


You’ll need to, ugh, brainstorm about this

Do you have products or services that could be subscription based?


Works for WordPress site buildersAdd a source of recurring revenue

Build a website

Maintain & support

Ongoing relationship


Benefits


Research by MasterCard Advisors

Predictable revenue & better forecasting


Unique Selling Point

VS

You

Competitor


Adobe did it!

0

20

40

60

80

Closing stock USD Market Cap (billions USD) Percentage ARR

20122014

https://www.ariasystems.com/blog/the-no-bs-guide-to-recurring-revenue-success/


“I should get a boat”

Customer [email protected] @davdebcom

Lower risk

A higher one time payment involves a bigger

risk for the consumer. They’ll think twice.

It’s easier to convince a consumer to make a

lower recurring payment.


- get groceries - walk the dog

- make that payment!

- buy that new widget!

- charge the Tesla


Can we get it done?

Easy for the merchantTechnically possible and cost effective

Easy for the customerA simple, digital, way to grant permission


iDEAL workflowCustomers choose iDEAL (or credit card) as payment method

The first payment with iDEAL confirms the bank details (IBAN account number and name)

You can now process periodic payments with SEPA Direct Debit

1

2

3

€


LoopholeA “wet” signature is enough,

for now…


Bla bla bla, but HOW!?

Payment provider

eCommerce software


Payment providers

€[email protected] @davdebcom

Mollie: 27.000 reasons


Mollie: - Fast sign-up - Low costs - Integrations


Mollie requirements

Company3 months old

Transactions6 months

Get started! Maximum€250


WordPress? WooCommerce?WordPress pluginYou need a WordPress plugin that

manages subscriptions.

Payment pluginA payment plugin to connect site

to payment provider.

Payment providerA great payment provider with

recurring payments support.


WooCommerce SubscriptionsLet customers subscribe to

your products or services

and pay periodically.

Mollie Payments for

WooCommerce: coming

soon.


PaytiumEasy iDEAL buttons

and payment forms

for your WordPress

site.


So, what’s holding you back?


entrepreneur • developer • speaker

David de Boer

Simple iDEAL payments?

paytium.nl

Questions or WP development?


Trends in online payments: donations to recurring payments at WordCamp Netherlands

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