Trendevent 2017

Hi, I’m @kodel

I work in

this

big building

Trendevent 2017

14K smart colleagues

many great ideas

why thou so slow?

big wheels keep on turning

What is it like to work there?

Trendevent 2017

Internal innovation on non-core projects in an isolated environment with dedicated budget, people and governance.

Succes!

(but: how to move to the core?)

First innovation attempt

Not impressed with tech evolutions

Not impressed with Smartphones

Not impressed with Tesla

Not impressed with Bots

Not impressed with solar farms

Latest technology does not succeed inchanging the structures of everyday life.

Tech’s past had been to centralise/globalise

Uber

Airbnb

Deliveroo

Trendevent 2017

I still haul a cab / rent a room / order a pizza

Still a middleman (but in the gig economy)

Winner takes it all scenario

Platforms become the new evil guy

This is not a sustainable model

Proximus Move

Goal: find ideal telco for millennials

Trendevent 2017

Fully digital is a must

Highly individual needs

Inbuilt marketing-bullshit radar

Big spender only for experiences

What we already know

Trendevent 2017

More market research will not help

Let’s do this for real

Use a loose plan but strict methodology

Be 100% transparent

What we decided

Trendevent 2017

We created a framework

Mixed team from Wijs and Proximus

Focus on 1 location

Give full autonomy

What we did

Trendevent 2017

7 cascaded sprints

3 subteams (dev, design, marketing)

Cocreation - design thinking - scrum

How we organised

Discovery TV-night with friends

Onboarding Chat to become a customer

Delivery MiFi + Chromecast

Product City Experiences

Service Omnichannel aggregation

Retention Help people leave in style

Ambassadorship Convince your parents

What we learned

Trendevent 2017

Small is beautiful

Test - test - test

Don’t write specs

Speed (1 week: OK. 1 day: better!)

Preparation

Trendevent 2017

Trust the team

Ticking the boxes = not good

Check for fit in the team = good

Belief in mission + flexibility = key

Selection

Trendevent 2017

No access for managers (opinions)

Open for experts (knowledge)

Weekly feedback moments (demo day)

Reporting: make it all public

Execution