Trends for 2017 as seen from Proximus Move
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Transcript of Trends for 2017 as seen from Proximus Move
Trendevent 2017
Hi, I’m @kodel
I work in
this
big building
Trendevent 2017
14K smart colleagues
many great ideas
why thou so slow?
big wheels keep on turning
What is it like to work there?
Trendevent 2017
Internal innovation on non-core projects in an isolated environment with dedicated budget, people and governance.
Succes!
(but: how to move to the core?)
First innovation attempt
Not impressed with tech evolutions
Not impressed with Smartphones
Not impressed with Tesla
Not impressed with Bots
Not impressed with solar farms
Latest technology does not succeed inchanging the structures of everyday life.
Tech’s past had been to centralise/globalise
Uber
Airbnb
Deliveroo
Trendevent 2017
I still haul a cab / rent a room / order a pizza
Still a middleman (but in the gig economy)
Winner takes it all scenario
Platforms become the new evil guy
This is not a sustainable model
Proximus Move
Goal: find ideal telco for millennials
Trendevent 2017
Fully digital is a must
Highly individual needs
Inbuilt marketing-bullshit radar
Big spender only for experiences
What we already know
Trendevent 2017
More market research will not help
Let’s do this for real
Use a loose plan but strict methodology
Be 100% transparent
What we decided
Trendevent 2017
We created a framework
Mixed team from Wijs and Proximus
Focus on 1 location
Give full autonomy
What we did
Trendevent 2017
7 cascaded sprints
3 subteams (dev, design, marketing)
Cocreation - design thinking - scrum
How we organised
Discovery TV-night with friends
Onboarding Chat to become a customer
Delivery MiFi + Chromecast
Product City Experiences
Service Omnichannel aggregation
Retention Help people leave in style
Ambassadorship Convince your parents
What we learned
Trendevent 2017
Small is beautiful
Test - test - test
Don’t write specs
Speed (1 week: OK. 1 day: better!)
Preparation
Trendevent 2017
Trust the team
Ticking the boxes = not good
Check for fit in the team = good
Belief in mission + flexibility = key
Selection
Trendevent 2017
No access for managers (opinions)
Open for experts (knowledge)
Weekly feedback moments (demo day)
Reporting: make it all public
Execution