Trends 2012-2013 Breaking Point

Post on 28-Nov-2014

1.374 views 0 download

description

in the midst of the crisis many andividuals and companies struggle to survive. But that same crisis poses new opportunities and offers new views on the world. If you are willing to let go of the status quo, there is no crisis. This piece is about (future) consumer behaviour and business opportunities in this era.

Transcript of Trends 2012-2013 Breaking Point

BREAKINGPOINT

CentralBigShort termSalesGlobalAuthorityTop downPersonalizedComplexityPrivateGrowth

DecentralizedSmall

Long termReationship

LocalHub

Bottum upPersonal

SimplicityPublic

Progress

I We

2000 - 2012Shift from an I- to a we society

2012 - 2013

EmpoweredPersonalizedDifferences

DependantPersonal

SimilaritiesI We

The individual empowered because of the collective

Government

Self responsible

Goal oriented

Independance

Control

Posession Binding

DevelopmentUsage

Chaos Freedom

Independant Feeling

Ratio

Freedom

Control

2012 - 2013Less control, more chaos and independance

EmpoweredPersonalizedDifferences

DependantPersonal

SimilaritiesI We

MASLOWOPEN

REAL

EGONOMY

ON=OFF

CONTRAUX

CONNECT

BALANCE

KNOWN

Trends 2012Last years trendcloud

MASLOWOPEN

REAL

EGONOMY

ON=OFF

CONTRAPLAY

DECENTRALIZED

REDUCT

KNOWN

Trends 2013

SMALL

Evolution within trend

Evolution to new trend

DiscontinuedNew

Compared to last year

This years trends and evolution

OPEN

(In)transparent

DECENTRAlIZE

Bottum- up & scattered

EGONOMY

Liberal within a collective

SMALL

Small scaled, personal and local

REAL

Look each other in the eye

PLAY

Behoefte aan beleving

ON=OFF

Convergence of on- & offline, human & technology

CONTRA

Clash of ideals

MASLOW

Healty mind, body & soul

BALANCE

A world in balace.

If you are prepared to let go of the status

quo, there is no crisis!

BREAKINGPOINT