Post on 21-Aug-2014
description
/////Building It Together/////
////Transmedia SF and I////
• Entrepreneur, transmedia producer and emerging technology aficionado.• Past: Visual Effects for Film and Games - including “Prince of Persia", "Ghostbusters" and “Star-Trek online” for companies such as Ubisoft, EA, Vivendi, Sega and Activision.• Executive Producer for “Mythaphi” - [mith-uh-fi] is an interactive experience, open source archive, and transmedia platform for social entertainment.• Transmedia Producer for upcoming 6 social aware iDocs.
Maya Zuckerman:Co-Founder Transmedia SFMythaphi Executive producer@maya_z00@transmediasf
Transmedia is about the StoryThe Audience and the Tools
The medium and the message
////Why Transmedia?////
////We create Storyworlds////
Multiscreen Goes Mainstream
Source: The New Multi Screen World – Understanding Cross Platform Consumer Behavior, Aug 2012
////10 cultural Trends shaping entertainment*////
1. COLLECTIVE CURATION 2. IMMERSIVE, LAYERED ENTERTAINMENT3. PRESS PLAY4. FEAST FOR YOUR EYES 5. REAL DEAL6. UNPLUGGED/PLUGGED IN7. SNACKING AND BINGEING8. SOCIAL ENTERTAINMENT9. LOCAL TALENT10. NEW BUSINESS AND UGC
* From: Mindshare. The global media network
////How to help you connect with your audience - and help your bottom line////
• Telling the story on different formats to create and engage the audience .• Cross platform Encouraged, Not Required
◦ Give the possibility for the audience to consume the content as they want◦ ENCOURAGE: the viewer who wants to “lean in,” click around, explore,
and interact.• Interaction enhances the experience:
◦ Let the audience interact with the characters◦ Expanded content reveals more storylines◦ See the bigger story through different characters’ POV.
• Monetize each format - if they like you - they will pay • Raise your ARPU (Average revenue per user) - everything is for sale
Mythaphi [mith-uh-fi] is an interactive experience, open source archive, and transmedia platform for social entertainment.
• MYTHAPHI addresses the growing demand for the CREATION, CONSUMPTION, INTERACTION AND DISTRIBUTION OF alternative media
• The Mythaphi platform…•Empowers independent media producers and artists•Provides immediate access to a large built-in audience•Engages the audience with constant stream of content from highly recognized curators•provides direct community interaction with the Mythaphi team, collaborators, curators, and special guests
Audience• Global Conscious Consumer - 43% of the untapped
global market (based on Neilsen “consumers who care” report)
• 1 in 4 Americans is part of this group - close to 41 Million people.
• A persona analysis of 11 archetypes which we are developing for
Business Model• Freemium and Subscription model• PPV for original content, independents
content and curator’s content• Ancillary product sales - creating a
market place for products beyond the content
////How to connect?////
maya@transmediasf.org
Shameless marketing:Robots, Wearables and Design Driven Products:
Connecting to Your AudienceThis Monday:
https://userdesigntm.eventbrite.com
Entertainment CEO's Predict 2014Jan 27
https://ceopredict2014.eventbrite.com
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