Transmedia sf - talk at Global Film Ventures - Nov 22 2013

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/////Building It Together/////

description

The new face of distribution, monetization and eco-systems of content.

Transcript of Transmedia sf - talk at Global Film Ventures - Nov 22 2013

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/////Building It Together/////

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////Transmedia SF and I////

• Entrepreneur, transmedia producer and emerging technology aficionado.• Past: Visual Effects for Film and Games - including “Prince of Persia", "Ghostbusters" and “Star-Trek online” for companies such as Ubisoft, EA, Vivendi, Sega and Activision.• Executive Producer for “Mythaphi” - [mith-uh-fi] is an interactive experience, open source archive, and transmedia platform for social entertainment.• Transmedia Producer for upcoming 6 social aware iDocs.

Maya Zuckerman:Co-Founder Transmedia SFMythaphi Executive producer@maya_z00@transmediasf

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Transmedia is about the StoryThe Audience and the Tools

The medium and the message

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////Why Transmedia?////

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////We create Storyworlds////

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Multiscreen Goes Mainstream

Source: The New Multi Screen World – Understanding Cross Platform Consumer Behavior, Aug 2012

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////10 cultural Trends shaping entertainment*////

1. COLLECTIVE CURATION 2. IMMERSIVE, LAYERED ENTERTAINMENT3. PRESS PLAY4. FEAST FOR YOUR EYES 5. REAL DEAL6. UNPLUGGED/PLUGGED IN7. SNACKING AND BINGEING8. SOCIAL ENTERTAINMENT9. LOCAL TALENT10. NEW BUSINESS AND UGC

* From: Mindshare. The global media network

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////How to help you connect with your audience - and help your bottom line////

• Telling the story on different formats to create and engage the audience .• Cross platform Encouraged, Not Required

◦ Give the possibility for the audience to consume the content as they want◦ ENCOURAGE: the viewer who wants to “lean in,” click around, explore,

and interact.• Interaction enhances the experience:

◦ Let the audience interact with the characters◦ Expanded content reveals more storylines◦ See the bigger story through different characters’ POV.

• Monetize each format - if they like you - they will pay • Raise your ARPU (Average revenue per user) - everything is for sale

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Mythaphi [mith-uh-fi] is an interactive experience, open source archive, and transmedia platform for social entertainment.

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• MYTHAPHI addresses the growing demand for the CREATION,  CONSUMPTION, INTERACTION AND DISTRIBUTION OF alternative media

• The Mythaphi platform…•Empowers independent media producers and artists•Provides immediate access to a large built-in audience•Engages the audience with constant stream of content from highly recognized curators•provides direct community interaction with the Mythaphi team, collaborators, curators, and special guests

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Audience• Global Conscious Consumer - 43% of the untapped

global market (based on Neilsen “consumers who care” report)

• 1 in 4 Americans is part of this group - close to 41 Million people.

• A persona analysis of 11 archetypes which we are developing for

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Business Model• Freemium and Subscription model• PPV for original content, independents

content and curator’s content• Ancillary product sales - creating a

market place for products beyond the content

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////How to connect?////

[email protected]

Shameless marketing:Robots, Wearables and Design Driven Products:

Connecting to Your AudienceThis Monday:

https://userdesigntm.eventbrite.com

Entertainment CEO's Predict 2014Jan 27

https://ceopredict2014.eventbrite.com

Use gfv for discount code

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