Transmedia Planning,Creating Myth in Digital Landscape

My Understanding of TransmediaFor BG Awards Finalists

• Why would people listen to your message?• Through the line, 360 degrees of interruption?

Imam WiratmadjaStrategic Planner Hakuhodo Indonesia

MottoMulailah hari dengan sarapan

Makanan Fav•Soto Bandung•Tempe Bacem•Dendeng Batokok

Minuman FavUltra Milk Coklat

Tapi siapa yang mau dengar semua itu di sini?

• If you want a conversation, say something interesting– Something other than yourself– That in turn, will say something about yourself

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Common Issues

Story to Tell

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What people do with the medium?

What would be the Big Idea

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How the information flow over the time?

Story to Tell

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Transmedia Planning

• Unfolds across multiple media platforms with each part making a unique and valuable contribution to the whole

• Each medium should do whatever it does best• At best, each part is self-contained to make it

accessible on its own terms, without the rest of the components

Story to Tell

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1. Story2. Medium

ABOUT THE MEDIUM

Each Medium Has Its Own Character

Platform = Set of Game

Stimulate Co-Creation

ABOUT THE FLOW OF INFORMATION

Flow of Information, Latency, and Retain

Decreasing value?

ABOUT THE STORY

Nobody gets out of the Cinema, thinking“I like the movie, it was SIMPLE and EASY“(Russell Davies)

Sejarah Kerajaan Hastina

Perseteruan Pandawa dan Kurawa

Perang Bharatayudha

Kunti sebelum Menikah, lahirnya Karna

Kreshna, penjelemaan Wisnu

PengasinganPandawa

Tipuan Dadu

Bhagavadghita Kemenangan Pandawa

Tip for Transmedia Planning

• Story Big Enough to Talk About• Aware of Character of Each Medium• Stimulate Something To Do• Reveal New Layers & Part of The Story from

time to time• Utilize! (peer groups, geeks, tech, stunts)• Embrace complexity & latency

Brings Together Old & New

• Web 2.0• The long tail• Meme• Crowdsourcing• McLuhan – Medium is The Message• Opinion Leader

The Origin of Transmedia Planning

Henry JenkinsFaris Yakob

Story to Tell

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Follow me @Outstandjing