Transitioning Alumni Magazines from Print to Web

Post on 28-Jan-2015

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This presentation took place at the annual UCDA Design Conference on October 16, 2011 in Phoeniz, AZ. Many institutions have 'gone digital' with their alumni magazines by posting simple PDF versions or by paying third-party vendors to create Flash page-flip versions. This session will demonstrate how Missouri State University designed and built a new magazine website using a customized Wordpress theme with only a few staff members and student workers. The presentation will cover the challenges of transitioning from print to web, the design and implementation process, social media integration and interactivity with readers.

Transcript of Transitioning Alumni Magazines from Print to Web

TRANSITIONING ALUMNI MAGAZINES

PRINT TO WEB from ★★★   ★★★  

SUNDAY, OCTOBER 16 ★ 9:00 AM ★ UCDA DESIGN CONFERENCE

BRAD MITCHELL ★ MISSOURI STATE UNIVERSITY ★ @EMARG0ED

So. . .

WHAT’S THE PROBLEM?

WHY GO ONLINE?

MISSOURI STATE MAGAZINE

CONTENT

Photo by ifranz on Flickr

★ 2-3 FEATURE STORIES

★ 4 SECTIONS PER ISSUE

FIRST ATTEMPTS

★ PDF

★ FLIPBOOK

Photo by woodleywonderworks on Flickr

WEB TEAM ★ DESIGNER

★ NEW MEDIA PRODUCER

★ STUDENT DEVELOPER

PROCESS

Photo by jared on Flickr

★ EVALUATION

★ DESIGN

★ CODING

CUSTOM VS.

TEMPLATE

WORDPRESS

Photo by Nikolay Bachiyski on Flickr

SCREENSHOTS

AUDIO

VIDEO

SLIDESHOW

ADDITIONAL TEXT

AUTOMATIC FUNCTIONS ★ POST ONLY ONCE

★ TABLE OF AUTO CONTENTS

★ FEATURES, ETC.

Photo by Stéfan on Flickr

POSITIVES

Photo by Andrew_Nielsen on Flickr

★ EXPAND STORIES ★ MORE ADS ★ NO PAPER LIMITATIONS ★ COMMENTS ★ INTERACTION

IS THIS A GOOD IDEA?

★ MORE WORK

Photo by dcosand on Flickr

Photo by Auntie P on Flickr

WHAT WE LEARNED

★ PLAN SIMULTANEOUSLY

★ PUBLICIZE!

RESULTS ★ OVER FIRST 5 ISSUES:

★ 17,000+ UNIQUE VISITORS ★ 46,000 PAGE VIEWS ★ 140 COMMENTS

MAGAZINE. MISSOURISTATE.

EDU

CONTACT ★ BRADMITCHELL@MISSOURISTATE.EDU

★ WWW.MISSOURISTATE.EDU/WEB

★ @EMARG0ED

★ @MSUWEB