Post on 03-Jun-2020
Transformational Testimonials: Action Guide 1
Transformational Testimonials: Action Guide 2
REMEMBER: You need to use testimonials because your
customers will always be more
_________________ than you are.
Absolutely, always and ______% of the time.
Transformational Testimonials: Action Guide 3
The Three Critical Factors Make A
Transformational Testimonial:
First they must include ____ ___________
______________ in order to pass the BS detector
Second, they must use _____________ formatting
Third they must address your potential client’s
biggest ______________.
Transformational Testimonials: Action Guide 4
Getting Past The BS Detector
When it comes to testimonials, we all have our
______ detector on.
Four Questions Our Target Clients Ask When
Reading Testimonials:
Is the _______________ similar to mine?
Can I relate to the _______________of the person
giving the testimonial?
Is the _______________ in the picture similar to
me?
Does the testimonial include __________
/ _______________ contact information?
Transformational Testimonials: Action Guide 5
My BS Detector Checklist:
Yes / No
I include testimonials of my clients who
have a situation similar to the clients I
want to attract.
Yes / No
I include testimonials of my clients who
have a similar location to the clients I
want to attract
Yes / No I include pictures of my clients in their
testimonials
Yes / No
I include pictures of my clients who
look similar location to the clients I
want to attract (where possible)
Yes / No I include real contact information in my
testimonials (where possible)