Online Marketing

The Internet – Your Path to Success

• Realestate.co.nz – a background

• Your online profile

• Your listings

• Your market

Who is realestate.co.nz?

Comprehensive Portfolio of Specialist Websites

Leader in International Traffic

The #1 NZ Property website for overseas buyersThe #1 NZ Property website for overseas buyers

Australia 85,244 Great Britain (UK) 36,679

United States 22,852 Canada 6,935

Singapore 4,298 China 4,085 Japan 3,847

Germany 3,659 Malaysia 2,842

Hong Kong 2,577 Other 38,164

August 2010 - visitors

Clear leader in Specialist Real Estate

Your Profile

Facebook

Twitter

Blogging

Free Webinar Support

Blogging for your business•Monday 1st November, 2pm to 3pm

Twitter for beginners•Monday 8th November, 2pm to 3pm

Facebook basics•Monday 15th November, 2pm to 3pm

Why is an online profile so important for real estate?

Over 3hrs per week spent online…

197

120

117

76

60

59

56

55

52

52

39

172

110

106

77

56

58

63

51

49

62

43

Specialist Real Estate Websites

Search Engines

Company Real Estate Websites

Specialist Real Estate Magazines

Company Real Estate Magazines

Community/Local newspapers

Met. Newspapers - print or online

Real Estate Brochures

For Sale Signs

Consumer Magazines

Real Estate Office Windows

Mean minutes per user who has used media in last week to research real estate

2010

2009

Respondents spend more time researching property on the web than any other media option, especially on specialist websites which continues to show strong increases. Specialist websites grew exceptionally per user to now average over three hours research per week.

The top three are all web research options which grew very well and now all average at least nearly two hours each.

Most other options were stable, but one of the major exceptions was metropolitan newspapers which continued their decline since 2007.

Visibility in Google = Power!

2.Demonstrate expertise & local knowledge

4.Just a form of conversation

6.Become the go-to specialist for both Vendors & Purchasers

7.Track Key Words and use them again!

Realestate.co.nz can help you get this...

Time: 1 hour per week (ongoing)Cost: $0.00

...by setting up a blog

Realestate.co.nz Profiles

Time: 30 secondsCost: $0.00

Dominate your Suburb...

• Working for you 24/7!

• $25 - $150 per month.

• Book for 3 months.

• Only three per suburb.

... become a Featured Agent on Realestate.co.nz

Local Suburbs

• Remuera 63,000 $150• Mt Eden 47,000 $150• Parnell 34,000 $150• Greenlane 10,000 $75• Orakei 10,000 $75

Your Listings

What are the buyers looking for?

Get the basics right!

Address

Price

Maps

More images

Larger/high quality images

TELL A STORY!

MAKE YOUR LISTINGS STAND OUT!

Email Alerts – first impressions count

FAIL!

Promote your listings with Realestate.co.nz...

• Vendor Paid Marketing - $250

• Two Week Campaign – ideal for lead up to Tenders/Auctions!

• 10 x the traffic!

• Limited to just 3 premium spots per suburb.

• Rotates 6 spots on Home Page

• Rotates 3 spots on District Page

....and make them a feature

Impress your Vendors...

... Get them more buyers!

... Show them how many potential buyers are looking at their home!

... and where they come from

Your Market

Set up Email Alerts for your area and keep track of potential new listings......

What are your competitors listing?

Inform

Educate

Advise

Inspire

Industry News & Commentary...

What next?

Stay in touch!

@realestateconz, @realagentpro

www.unconditional.co.nz

0800 732 536 info@realestate.co.nz

www.realestateforum.co.nz