Training presentation October 2010
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Transcript of Training presentation October 2010
Online Marketing
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Your online profile
• Your listings
• Your market
Who is realestate.co.nz?
Comprehensive Portfolio of Specialist Websites
Leader in International Traffic
The #1 NZ Property website for overseas buyersThe #1 NZ Property website for overseas buyers
Australia 85,244 Great Britain (UK) 36,679
United States 22,852 Canada 6,935
Singapore 4,298 China 4,085 Japan 3,847
Germany 3,659 Malaysia 2,842
Hong Kong 2,577 Other 38,164
August 2010 - visitors
Clear leader in Specialist Real Estate
Your Profile
Blogging
Free Webinar Support
Blogging for your business•Monday 1st November, 2pm to 3pm
Twitter for beginners•Monday 8th November, 2pm to 3pm
Facebook basics•Monday 15th November, 2pm to 3pm
Why is an online profile so important for real estate?
Over 3hrs per week spent online…
197
120
117
76
60
59
56
55
52
52
39
172
110
106
77
56
58
63
51
49
62
43
Specialist Real Estate Websites
Search Engines
Company Real Estate Websites
Specialist Real Estate Magazines
Company Real Estate Magazines
Community/Local newspapers
Met. Newspapers - print or online
Real Estate Brochures
For Sale Signs
Consumer Magazines
Real Estate Office Windows
Mean minutes per user who has used media in last week to research real estate
2010
2009
Respondents spend more time researching property on the web than any other media option, especially on specialist websites which continues to show strong increases. Specialist websites grew exceptionally per user to now average over three hours research per week.
The top three are all web research options which grew very well and now all average at least nearly two hours each.
Most other options were stable, but one of the major exceptions was metropolitan newspapers which continued their decline since 2007.
Visibility in Google = Power!
2.Demonstrate expertise & local knowledge
4.Just a form of conversation
6.Become the go-to specialist for both Vendors & Purchasers
7.Track Key Words and use them again!
Realestate.co.nz can help you get this...
Time: 1 hour per week (ongoing)Cost: $0.00
...by setting up a blog
Realestate.co.nz Profiles
Time: 30 secondsCost: $0.00
Dominate your Suburb...
• Working for you 24/7!
• $25 - $150 per month.
• Book for 3 months.
• Only three per suburb.
... become a Featured Agent on Realestate.co.nz
Local Suburbs
• Remuera 63,000 $150• Mt Eden 47,000 $150• Parnell 34,000 $150• Greenlane 10,000 $75• Orakei 10,000 $75
Your Listings
What are the buyers looking for?
Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!
Email Alerts – first impressions count
FAIL!
Promote your listings with Realestate.co.nz...
• Vendor Paid Marketing - $250
• Two Week Campaign – ideal for lead up to Tenders/Auctions!
• 10 x the traffic!
• Limited to just 3 premium spots per suburb.
• Rotates 6 spots on Home Page
• Rotates 3 spots on District Page
....and make them a feature
Impress your Vendors...
... Get them more buyers!
... Show them how many potential buyers are looking at their home!
... and where they come from
Your Market
Set up Email Alerts for your area and keep track of potential new listings......
What are your competitors listing?
Inform
Educate
Advise
Inspire
Industry News & Commentary...
What next?
Stay in touch!
@realestateconz, @realagentpro
www.unconditional.co.nz
0800 732 536 [email protected]
www.realestateforum.co.nz