Training presentation October 2010
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Transcript of Training presentation October 2010
![Page 1: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/1.jpg)
Online Marketing
![Page 2: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/2.jpg)
The Internet – Your Path to Success
• Realestate.co.nz – a background
• Your online profile
• Your listings
• Your market
![Page 3: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/3.jpg)
Who is realestate.co.nz?
![Page 4: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/4.jpg)
Comprehensive Portfolio of Specialist Websites
![Page 5: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/5.jpg)
Leader in International Traffic
![Page 6: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/6.jpg)
The #1 NZ Property website for overseas buyersThe #1 NZ Property website for overseas buyers
Australia 85,244 Great Britain (UK) 36,679
United States 22,852 Canada 6,935
Singapore 4,298 China 4,085 Japan 3,847
Germany 3,659 Malaysia 2,842
Hong Kong 2,577 Other 38,164
August 2010 - visitors
![Page 7: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/7.jpg)
Clear leader in Specialist Real Estate
![Page 8: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/8.jpg)
Your Profile
![Page 9: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/9.jpg)
![Page 10: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/10.jpg)
![Page 11: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/11.jpg)
Blogging
![Page 12: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/12.jpg)
Free Webinar Support
Blogging for your business•Monday 1st November, 2pm to 3pm
Twitter for beginners•Monday 8th November, 2pm to 3pm
Facebook basics•Monday 15th November, 2pm to 3pm
![Page 13: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/13.jpg)
Why is an online profile so important for real estate?
![Page 14: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/14.jpg)
Over 3hrs per week spent online…
197
120
117
76
60
59
56
55
52
52
39
172
110
106
77
56
58
63
51
49
62
43
Specialist Real Estate Websites
Search Engines
Company Real Estate Websites
Specialist Real Estate Magazines
Company Real Estate Magazines
Community/Local newspapers
Met. Newspapers - print or online
Real Estate Brochures
For Sale Signs
Consumer Magazines
Real Estate Office Windows
Mean minutes per user who has used media in last week to research real estate
2010
2009
Respondents spend more time researching property on the web than any other media option, especially on specialist websites which continues to show strong increases. Specialist websites grew exceptionally per user to now average over three hours research per week.
The top three are all web research options which grew very well and now all average at least nearly two hours each.
Most other options were stable, but one of the major exceptions was metropolitan newspapers which continued their decline since 2007.
![Page 15: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/15.jpg)
Visibility in Google = Power!
![Page 16: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/16.jpg)
2.Demonstrate expertise & local knowledge
4.Just a form of conversation
6.Become the go-to specialist for both Vendors & Purchasers
7.Track Key Words and use them again!
Realestate.co.nz can help you get this...
Time: 1 hour per week (ongoing)Cost: $0.00
...by setting up a blog
![Page 17: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/17.jpg)
Realestate.co.nz Profiles
Time: 30 secondsCost: $0.00
![Page 18: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/18.jpg)
Dominate your Suburb...
• Working for you 24/7!
• $25 - $150 per month.
• Book for 3 months.
• Only three per suburb.
... become a Featured Agent on Realestate.co.nz
![Page 19: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/19.jpg)
Local Suburbs
• Remuera 63,000 $150• Mt Eden 47,000 $150• Parnell 34,000 $150• Greenlane 10,000 $75• Orakei 10,000 $75
![Page 20: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/20.jpg)
Your Listings
![Page 21: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/21.jpg)
What are the buyers looking for?
![Page 22: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/22.jpg)
Get the basics right!
Address
Price
Maps
More images
Larger/high quality images
TELL A STORY!
MAKE YOUR LISTINGS STAND OUT!
![Page 23: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/23.jpg)
Email Alerts – first impressions count
FAIL!
![Page 24: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/24.jpg)
Promote your listings with Realestate.co.nz...
• Vendor Paid Marketing - $250
• Two Week Campaign – ideal for lead up to Tenders/Auctions!
• 10 x the traffic!
• Limited to just 3 premium spots per suburb.
• Rotates 6 spots on Home Page
• Rotates 3 spots on District Page
....and make them a feature
![Page 25: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/25.jpg)
Impress your Vendors...
... Get them more buyers!
... Show them how many potential buyers are looking at their home!
... and where they come from
![Page 26: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/26.jpg)
Your Market
![Page 27: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/27.jpg)
Set up Email Alerts for your area and keep track of potential new listings......
What are your competitors listing?
![Page 28: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/28.jpg)
Inform
Educate
Advise
Inspire
Industry News & Commentary...
![Page 29: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/29.jpg)
What next?
![Page 30: Training presentation October 2010](https://reader034.fdocuments.in/reader034/viewer/2022042816/559560e21a28ab0f658b475e/html5/thumbnails/30.jpg)
Stay in touch!
@realestateconz, @realagentpro
www.unconditional.co.nz
0800 732 536 [email protected]
www.realestateforum.co.nz