‘TRAFFIC BUDDY’

Transport is responsible for roughly 25% of the greenhouse gas emissions. Road transport accounts for 71.3% of this amount (2008).

Drivers spend more than 50 hours a year in road traffic congestions. This number is even higher at times: 70 hours.

Traffic jams result in 5.7 billion person-hours of delay annually in the united states.

A regular rush-hour driver wastes an average of 375 litres of gasoline a year due to traffic. The average cost of the time lost in rush hour traffic is $1160 per person

To solve your problem, you will have now

Traffic buddy

One app to solve all your traffic problem

‘Traffic buddy’ shall remove all the traffic related issue and make a great travelling experience

Traffic buddy is modified version of ‘beat the traffic’, a traffic app of foriegn market

There are already so many app in the market related to traffic so it would be difficult to make a place for ‘traffic buddy’, but the positive perception says that if there are so many competitors then the domain really worth it

competitors

following needs shall be addresses by 'traffic buddy':1. save time.2.details of every square.3. weather details with respect to traffic.4.alternative pathways to reach destination.5.calculate travelling time keeping traffic in mind.

Target customer

Working class people-Time conscious peopleMember of some institutionsPeople of metro cities

StrengthBetter features

WeaknessAlready so many similar app

in market

Opportunities

A good platform to get our app launched in minimum

possible budgetGetting better downloads in

minimum timeAcquiring good

communication mean for promotion

ThreatsOther developers

Users do not find it comfortable to use

MAKE GREAT TRAVELLING EXPERIENCE

3

Income increase in minimum time Break even within a month of launch

STRATEGY

4

•Save time•Details of every square•Weather detail with respect to traffic•alternative pathways•Calculate travelling time with and without traffic

•Supplier: developers•Channel: playstore platform, Members-people engage in promotion and other stuff•Communication partner: social media•Strategic goals: get good market, build a good name

Competitors/original app‘beat the traffic’

- Full map view with real-time traffic flow, cameras and incidents- Create a trip, for an at-a-glance personalized traffic report on one screen- Opt in for real-time traffic push notifications or email alerts- Share incidents with other commuters.

5

points of parity1.estimate the travelling time keeping traffic in mind.2.traffic density.3.general traffic detail of each square.

points of difference

1.live telecast of each square.2.details of all public transport.3.details of mechanics .

Benefits

even if you do not have a conveyance of your own and travel by public transport, 'traffic buddy’ has detail information of schedule of all transits

Servicesupdating the app on regular bases

'free' features of 'traffic buddy' include:1.traffic details(text and graphics ) of all square.2.live telecast of one square.

additional features that will be available in 'premium' version are:1.live telecast of all square.2.details of mechanic shop, garage ranging from smallest ones to high profile one.3.schedule of each public transport.

For incentives to member ,special id and password to get access to it at lower price

•Via social media•Playstore platform and other similar platform

Distribution

Slogan: make a great travelling experience

Jingle: why to worry , when

you have traffic buddy

6

Launch•The app shall be launched first in a metropolitan city with heavy traffic

•Launching app on various app store

PromotionI shall promote my 'traffic buddy' by:1.word of mouth.2.sharing 'traffic buddy' among social network, asking them to forward it.3.making demo video for my app and publishing it on you-tube.4.Feature the App in an Official Blog.5.Feature The App in Your Emails.6.Joining Developers & Entrepreneurs Groups on Social Media.7.Create An Eye Catching App Icon.8.sharing GREAT Screenshots.

Total fixed cost to run app as business

Cost of full time employee(per month)=$600*3=$1800Cost of advertisement (per month)=$200

Total fixed cost (per month)=$2000

First step: 1000 users In 1 weekSecond step: 10000 users In 1 month

Considering 5% of users buy premium plan app will aim at reaching 10000 users in 2 month

Break even analysis

Total fixed cost=$2000

Sales= total fixed cost/profit($4) = 500

So have a great travelling experience ahead with ‘traffic buddy ’

Recapitulate

DISCLAIMERCreated by Bhupendra Vishwakarma, UIT-RGPV during a marketing internship by prof. Sameer Mathur, IIM Lucknow.

Thank you