Trade Sales Promotion Technique

Point-of-purchase displays: Used to create the urge of "impulse" buying and selling your product on the spot.

Training programs: dealer employees are trained in selling the product.

Trade sales promotion technique

Push money: also known as "spiffs". An extra commission paid to retail employees to push products.

Trade discounts (also called functional discounts): These are payments to distribution channel members for performing some function .

Marketing