Post on 16-Jul-2020
Trade Promotion in the Wine
Sector
Skopje, 15 December 2015.
2nd working meeting of the Regional Expert Advisory Working Group on Wine in South Eastern Europe
CEFTA SECRETARIAT
Objectives of Trade Promotion in the Wine Sector
�to single out areas of possible performance improvement in the wine sector in CEFTA
�to provide CEFTA Parties with recommendations on policy tools and instruments to promote competitiveness and export performance of the CEFTA wine sector.
The Project is supported by the Open Regional Fund ForeignTrade Promotion in order to sustain CEFTA Trade Facilitation Agenda
CEFTA SECRETARIAT
Composition of the project
The project encompasses:
�Mapping of the wine value chain;
�Analysing the performance and competitiveness capabilities of the
value chain in the context of national and global trends in the wine
industry;
� Identifying value chain performance constraints and development
opportunities;
�providing recommendations for value chain upgrading and export
promotion .
CEFTA SECRETARIAT
Interviews with stakeholders
The interviews with relevant stakeholders were conducted in six CEFTA Parties:
� Bosnia and Hercegovina: 14-17.09.2015
� Serbia: 17-21.09.2015
� Montenegro: 28.09-02.10.2015
� Albania: 12-13.10.2015
� Kosovo*: 13-14.10.2015
� Macedonia: 14-16.10.2015
• * This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence
CEFTA SECRETARIAT
Methodology (1)
Quantitative analysis based on data supplied by CEFTA Parties
• Grape production (volume and value)
• Wine production (volume and value, bottled and bulk, with and
without GI)
• Trade (export and import of grapes and wine, value and volume
bottled and bulk, with and without GI)
• Domestic consumption and market segments (gate sales, super
markets, shops)
• Formal vs. informal production
CEFTA SECRETARIAT
Methodology (2)
Qualitative interviews (+60) in 6 parties with central stakeholders
• Ministries of Agriculture
• Ministries of Trade/Economy
• Control laboratories
• Wine producer associations and wineries
• Wine importers
• Supermarkets, retailers, specialized shops,
• Associations of Sommeliers
• National and regional tourist organizations
CEFTA SECRETARIAT
CEFTA value chain for wine, 2014
193,854 havineyards
1,013,253 tons grapes for wine
3,038,068 hl wine
International plant material
International input factors: pesticides
International technologies, barrels,
bottles, corks, additives
National plant material (autochthone varieties)
Intra-CEFTA trade with grapes for wine
Intra-CEFTA trade with technologies, barrels, bottles, caps, labels
Export:2,097,143 hl
For domestic consumption: 940,925
hl
6. 3 Liter/capita
Domestic consumption:1,375,035 hl
Import:434,110 hl
CEFTA SECRETARIAT
Objective of the “Addressing Market Access Barriers in Selected Supply
Chains in CEFTA” Project
Project implemented by :
To contribute to the elimination of market access barriers in CEFTA, focusing on selected products and
supply chains
CEFTA SECRETARIAT
Addressing NTMs across the beverages value chain s
The phases of the project:
Mapping of regional
supply chains
Establishment of Private
Sector Advisory Groups
Identification of Market Access Barriers (MAB)
Analysis and elaboration of
policy recommendati
ons
Follow-up on policy
recommendations
CEFTA SECRETARIAT
The orientation meetings
Montenegro
Serbia
BiH
Albania
Kosovo*
Macedonia
8 June, 2015 in Podgorica
10 June, 2015 in Belgrade
12 June, 2015 in Mostar
16 June, 2015 in Tirana
17 June, 2015 in Pristina
19 June, 2015 in Skopje
Participants included:
o Producerso Exporterso Importerso Distributorso Associationso Chamber
* This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence
CEFTA SECRETARIAT
Regional PSAG meetings
� PSAG Workshop on Beverages Sector was held on 30th September2015, Budva, Montenegro
• PSAG was formed of key stakeholders from the different stages ofthe regional supply chain
• The idea is to create a platform where resolution of market accessbarriers requiring a coordinated regional approach is addressed
• To discuss around the same table issues of common interest to allparties
CEFTA SECRETARIAT
Next Steps
• NTM and TF in each CEFTA parties
1. Analysis based on PSAG work
• National level reports by UNCTAD consultants
2. Elaboration of recommendations to eliminate NTBs
• Validation of findings with the relevant institutions in each CEFTA party
3. Validation workshops
• Regional consolidated report presented and discussed at workshop
4. Presentation of policy recommendations to CEFTA parties
THANK YOU.