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Track C E-commerce & Smart Logistics: New Frontier for the future

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• E-commerce Standardization

• Smart Logistics System for E-Commerce Fulfillment

• How to Triumph Cold Chain Management in E-Commerce

• Interactive Panel Discussion: E-Commerce Successful Journey

Agenda

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E-Commerce Standardization

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A GS1 identification key providing access to information about

that product held in computer files.

•Unique

•Global

•Secure

Check Digit

Company

Prefix Country

Prefix

Item

Reference

GTIN (Global Trade Item Number)

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Traditional Application of a Barcode Retail + POS

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Behind a barcode – what is more?

A Better Consumer Journey

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Google

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Google

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Google Shopping Ad

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Amazon

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Amazon

1. Match all identical products on Amazon

2. Eliminate duplicate listings

3. Improve the customer search experience by enabling accurate product comparisons

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Amazon

Source: https://sellercentral.amazon.com/gp/help/external/help.html?itemID=201102030&language=en_US&ref=efph_201102030_cont_200317470

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ebay

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Alibaba Group

http://www.fmcgbusiness.co.nz/2016/10/02/alibaba-announces-partnership-gs1/

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SmartSearch

Better Search

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GS1 Digital – SmartSearch

Make your product visible in search engine GS1 Smart Search standard & guide allow business to create 1. More relevant search result 2. More details and accurate product information display in search result

http://blog.schema.org/2016/02/gs1-milestone-first-schemaorg-external.html

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GS1 Digital – Smart Search

It enables web developers to include standardised

and structured product information in web

pages so that it is usable by search engines.

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SmartSearch Unstructured vs Structured Data

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Unstructured HTML

<tr><td>categoryId:</td><td><div id="categoryId"></div>1012</td></tr><tr><td>breadcrumb:</td> <td><div id="breadcrumb"> </div>Home Electrical > Large Appliances > Washing Machines > All Washing Machines</td></tr> <tr><td>sku:</td><td><div id="sku"></div>375-9628</td></tr> <tr><td>productId:</td><td><div id="productId"></div>16184</td></tr><tr><td>dateLastUpdated:</td><td><div id="dateLastUpdated">

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Structured SmartSearch

"gs1:price":"199.99",

"gs1:priceWas":"",

"gs1:standardDeliveryCost":"4.99",

"gs1:standardDeliveryTime":"within 7 days",

"gs1:ageGroup":"",

"gs1:gender":"",

"gs1:colour":"White",

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Thank You

Dick Ng, Head of Digital Engagement

Email: dickng@gs1hk.org