Track C E-commerce & Smart Logistics: New Frontier ... - GS1 Track C1 - GS1HK Mr Dick Ng, GS1...

© GS1 Hong Kong 2018 1

Track C E-commerce & Smart Logistics: New Frontier for the future


• E-commerce Standardization

• Smart Logistics System for E-Commerce Fulfillment

• How to Triumph Cold Chain Management in E-Commerce

• Interactive Panel Discussion: E-Commerce Successful Journey

Agenda


E-Commerce Standardization


A GS1 identification key providing access to information about

that product held in computer files.

•Unique

•Global

•Secure

Check Digit

Company

Prefix Country

Prefix

Item

Reference

GTIN (Global Trade Item Number)


Traditional Application of a Barcode Retail + POS


Behind a barcode – what is more?

A Better Consumer Journey


Google


Google Shopping Ad


Amazon


Amazon

1. Match all identical products on Amazon

2. Eliminate duplicate listings

3. Improve the customer search experience by enabling accurate product comparisons


Amazon

Source: https://sellercentral.amazon.com/gp/help/external/help.html?itemID=201102030&language=en_US&ref=efph_201102030_cont_200317470


ebay


Alibaba Group

http://www.fmcgbusiness.co.nz/2016/10/02/alibaba-announces-partnership-gs1/


SmartSearch

Better Search

© GS1 Hong Kong 2018

GS1 Digital – SmartSearch

Make your product visible in search engine GS1 Smart Search standard & guide allow business to create 1. More relevant search result 2. More details and accurate product information display in search result

http://blog.schema.org/2016/02/gs1-milestone-first-schemaorg-external.html


GS1 Digital – Smart Search

It enables web developers to include standardised

and structured product information in web

pages so that it is usable by search engines.


SmartSearch Unstructured vs Structured Data


Unstructured HTML

<tr><td>categoryId:</td><td><div id="categoryId"></div>1012</td></tr><tr><td>breadcrumb:</td> <td><div id="breadcrumb"> </div>Home Electrical > Large Appliances > Washing Machines > All Washing Machines</td></tr> <tr><td>sku:</td><td><div id="sku"></div>375-9628</td></tr> <tr><td>productId:</td><td><div id="productId"></div>16184</td></tr><tr><td>dateLastUpdated:</td><td><div id="dateLastUpdated">


Structured SmartSearch

"gs1:price":"199.99",

"gs1:priceWas":"",

"gs1:standardDeliveryCost":"4.99",

"gs1:standardDeliveryTime":"within 7 days",

"gs1:ageGroup":"",

"gs1:gender":"",

"gs1:colour":"White",


Thank You

Dick Ng, Head of Digital Engagement

Email: [email protected]

Track C E-commerce & Smart Logistics: New Frontier ... - GS1 Track C1 - GS1HK Mr Dick Ng, GS1...

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Transcript of Track C E-commerce & Smart Logistics: New Frontier ... - GS1 Track C1 - GS1HK Mr Dick Ng, GS1...