Toward Zero Deaths: the National Strategy on Highway...

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Transcript of Toward Zero Deaths: the National Strategy on Highway...

Toward Zero Deaths:

the National Strategy on Highway Safety

Brent Wilhite, Penna Powers Brian Haynes

May 16, 2012

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FA

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LIT

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E/ 100 M

VM

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Fatalities Fatality Rate per 100M VMT

How Do We Get There?

Global Partnership

TZD Emphasis Areas

Drivers, passengers and vulnerable users Collision types

Infrastructure Vehicle-related Emergency Medical Services

Safety Culture:

The Real Solution

Nils Bohlin

Inventor of the V-type

three-point safety belt,

1959Photo Courtesy: Volvo

Status of the TZD Strategy

Framework is currently in development

Prioritize strategies – 25 year timeline

Review the final draft Framework

Adopt

Implement the Framework

Periodic reviews

Branding and Marketing

Black – Remembering the lives lost in traffic crashes.

Yellow – Each person’s individual goal of

zero deaths for his or her family and friends.

www.TowardZeroDeaths.org

Utah and Nevada’s goal

Utah and Nevada’s goalBased on SHSPs

Utah and Nevada’s goalRepetition

Utah and Nevada’s goalDept. of Education

Utah and Nevada’s goalStudent Leaders

Utah and Nevada’s goalDept. of Health

Utah and Nevada’s goalState Safety Office

Utah and Nevada’s goalState Safety Office

Utah and Nevada’s goalCommunity Events

Utah and Nevada’s goalDept. of Public Safety

Highway Patrol

“...the agency is trying to

keep drunken Halloween

partygoers off the roads to

meet a goal of Zero

Fatalities.”

Utah and Nevada’s goalMedia

Utah and Nevada’s goalAwareness

Behavior Modification

Utah and Nevada’s goalMan-on-the-street

Utah and Nevada’s goalNew logo

Utah and Nevada’s goalNew logo

Utah and Nevada’s goalNew logo

Utah and Nevada’s goalNew logo

Utah and Nevada’s goalMan-on-the-street

Utah and Nevada’s goalIt’s the only goal