Toward Zero Deaths: the National Strategy on Highway...
Transcript of Toward Zero Deaths: the National Strategy on Highway...
Toward Zero Deaths:
the National Strategy on Highway Safety
Brent Wilhite, Penna Powers Brian Haynes
May 16, 2012
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Fatalities Fatality Rate per 100M VMT
How Do We Get There?
Global Partnership
TZD Emphasis Areas
Drivers, passengers and vulnerable users Collision types
Infrastructure Vehicle-related Emergency Medical Services
Safety Culture:
The Real Solution
Nils Bohlin
Inventor of the V-type
three-point safety belt,
1959Photo Courtesy: Volvo
Status of the TZD Strategy
Framework is currently in development
Prioritize strategies – 25 year timeline
Review the final draft Framework
Adopt
Implement the Framework
Periodic reviews
Branding and Marketing
Black – Remembering the lives lost in traffic crashes.
Yellow – Each person’s individual goal of
zero deaths for his or her family and friends.
www.TowardZeroDeaths.org
Utah and Nevada’s goal
Utah and Nevada’s goalBased on SHSPs
Utah and Nevada’s goalRepetition
Utah and Nevada’s goalDept. of Education
Utah and Nevada’s goalStudent Leaders
Utah and Nevada’s goalDept. of Health
Utah and Nevada’s goalState Safety Office
Utah and Nevada’s goalState Safety Office
Utah and Nevada’s goalCommunity Events
Utah and Nevada’s goalDept. of Public Safety
Highway Patrol
“...the agency is trying to
keep drunken Halloween
partygoers off the roads to
meet a goal of Zero
Fatalities.”
Utah and Nevada’s goalMedia
Utah and Nevada’s goalAwareness
Behavior Modification
Utah and Nevada’s goalMan-on-the-street
Utah and Nevada’s goalNew logo
Utah and Nevada’s goalNew logo
Utah and Nevada’s goalNew logo
Utah and Nevada’s goalNew logo
Utah and Nevada’s goalMan-on-the-street
Utah and Nevada’s goalIt’s the only goal