Post on 05-Jan-2016
Tourism Working Group
Members
Kimberley Marine Tourism Association
Broome & the Kimberley Holidays
Australia’s North West Tourism
Broome Visitor Centre
Derby Visitor Centre
Tourism Western Australia
Pearl Sea Coastal Cruises
Australian Pacific Touring
Overview
• Kimberley Tourism Industry• Broome Tourism Industry• Kimberley Coastal Research• TWG Major Impacts• Site specific impacts
Tourism in the Kimberley
Strong Representation of extremely significant market ready tourism icons like no other region in Western Australia
• Rugged Outback Experience• Kimberley Coastal Cruising• Purnululu National Park• El Questro Wilderness Park• Horizontal Waterfalls
• Fishing Experience• Comfort Adventure Experience• Gibb River Road• Broome
Tourism in the Kimberley
Wilderness Experience
Comfort Adventure Experience
Kimberley Coastal Cruising
Tourism in the Kimberley
Tourism in the Kimberley
Kimberley Major Industry Activities
0 200 400 600 800 1000 1200
Irrigated Agriculture (2006/07)
Pastoral Industry (2004/05)
Pearling (2006/07)
Construction (2006/07)
Toursim (2007)
Retail Trade (2006/07)
Mining (2006/07)
$ millionsSource KDC 2008
Tourism in the Kimberley
Annual Average
2002 - 2004Annual Average
2005 - 2007
Visitors
Intrastate 154,000 185,000
Interstate 105,000 116,000
International 41,400 45,400
Total 300,400 346,400
Tourism in BroomeBroome International Airport PL
Cumulative Pax (Including Transit Pax) Calendar Year
0
50000
100000
150000
200000
250000
300000
350000
400000
January March May July September November
Month
To
tal
No
of
Pax
2006
2005
2004
2003
2002
2001
2000
1995
1991
2007
2008
Source BIA 2008
Broome Visitor Centre Door Count
60000
70000
80000
90000
100000
110000
120000
130000
140000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Year
Vis
ito
r N
um
ber
s
Source BVC 2008
Tourism in Broome
Tourism in Broome
Occupancies
Peak 95%+ June - SeptemberShoulder 55% - 75% April – May & OctoberLow 15% - 45% November - March
Broome - future
2006 2012 2025 2045
238,352 342,905 623,300 876,931
Kimberley Coast
Tourism Management on the Kimberley Coast
TNS Social Research
July 2006
• In-depth interviews with stakeholders
• Visitor surveys
Searches indicate there is probably closer to 40 operators… and, that around half are relative ‘new-comers’
- Total operators
- Total Kimberley based
- Total non-Kimberley
(n=41)
(n=32)
(n=9)
n=22 vessels (54%)
n=19 vessels (59%)
n=3 vessels (33%)
0-5 years 6-9 years 10-24 years 25+ years
n=11 (27%)
n=7 (22%)
n=4 (44%)
n=7 (17%)
n=1 (2%)
n=5 (16%)
n=1 (3%)
n=2 (33%)
Length of operation
Kimberley Coast
Kimberley Coast - Hotspots
overallsatisfaction
Visitor survey:
Visitors were asked, “How satisfied were you overall with your cruise on the Kimberley coast?”
Result: As expected, almost universally high levels of satisfaction at this point in time
1 99
-10 100
Very satisfiedSatisfiedNeither satisfied nor dissatisfied
DissatisfiedVery dissatisfied
0 0 0
Kimberley Coast - Satisfaction
The ‘threshold’ of seeing other vessels becomes most apparent when asked about 5-9 others, and increases from that point onwards
1 – completely ruin
2 3 4 5 – Improve a lot
68
52
63
45
32
29
5
37
17
8
5
4
2
7
6
24
2
3
15
15
14
2
11
32
48
53
-100 100
Really disappointed – strong negative
Not happy – no real impact
No difference Good thing – probably enhanced
Really pleased – strong positive
Current impact
Seeing no others
Seeing 1-4 others
Seeing 5-9 others
Seeing 10-14 others
Seeing 15+ others
(n=54)
(n=35)
(n=53)
(n=65)
(n=66)
Kimberley Coast - Thresholds
Kimberley Coast – Env. & cul. sensitivity
Respondents were asked importance of the level of environmental sensitivity on the cruise and the level of cultural sensitivity on Aboriginal sites …
6
6
10
91
81
2
2
-30 100
1 - Not at all important
2 3 4 5 – Very important
Importance of environmental
sensitivity
Importance of cultural
sensitivity
(n=68)
(n=68)
There should be no development on the Maret Islands
The first preference is to process the gas away from the Kimberley i.e. Browse to Burrup
Tourism Working Group
Loss of wilderness and uniqueness
Impact on workforce
Loss of tourism product
Accommodation
Tourism Working Group - Impacts
Hotel occupancies +95%
Cancellation of self drive routes
Decline in coach tours
Loss of tourism product
Pilbara - impacts
70km
• Proximity to iconic tourist destination• Available labour• Housing• Short stay accommodation• RPT from FIFO• Potential loss of tourism product• Port services• Accidents / spills
Gourdon Bay - impacts
40km
60km
• Proximity to iconic tourist destination• Available labour• Housing• Short stay accommodation• RPT from FIFO• Potential loss of tourism product• Port services• Game fishing• Accidents / spills
Quondong & James Price Point - Impacts
• Close to iconic tourist destination• Short stay accommodation• RPT from FIFO• Potential loss of tourism product• Port services• Cultural tourism• Accidents / spills
North & Perpendicular Head - Impacts
• Potential loss of tourism product• Cultural tourism• Increased usage• Accidents / spills
Packer Island - Impacts
• Visual amenity• Accidents / spills• Exclusion zones
Koolan Island - Impacts
• Proximity to iconic tourist destination• Visual amenity• Accidents / spills• Exclusion zones• Threat to tourism reputation• Ship movements• Aerial movements• Wilderness / environmental values• Loss of tourism product
North Kimberley Coast - Impacts