MARKETING IN 2014 TOURISM

By INFINITUS Marketing + Technology

Are you taking advantage of all of YOUR marketing + technology opportunities?

ONLINE TRAVEL SALES ARE GROWING Source: Statistica

$374

$408

$446

$483

$523

2012 2013 2014 2015 2016

$350 B

$400 B

$450 B

$500 B

$550 B

ARE YOU MISSING OUT ON YOUR SHARE?

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…You are if your business isn’t

optimized for the internet!

Four Signs You Need to Innovate Your Travel Business:

OUTDATED WEBSITE NO MOBILE MARKETING NO BOOKING FOR YOU SILENT ON SOCIAL

JUST THE FACTS, MA’AM (sir) 46%  of  mobile  users  will  not  return  to  a  website  that  isn’t  working  correctly.  (Source:  Nielsen.)

Yet  39%  of  businesses  have  done  nothing  to  improve  their  website  for  smartphones.  (Source:  Nielsen)

If  your  website  isn’t  mobile-­‐friendly,  you’re  missing  out  on  valuable  business!

DID YOU KNOW? 90% OF (NORTH AMERICAN) PEOPLE ARE WITHIN ARMS-REACH OF THEIR MOBILE PHONE RIGHT NOW. (Source: Nielsen)

EVERYTHING YOU DO ONLINE NEEDS TO BE OPTIMIZED

FOR MOBILE

Travel bookings—in every sector of the industry — are rapidly moving offline and moving onto the internet. (Source: Adobe Digital Index)

Tough truth: You need to offer travellers an opportunity to securely and safely book online or you’ll lose

potential clientele.

ARE YOU SILENT ON SOCIAL?

70%  of  travelers  post  pictures  and  statuses  to  Facebook  and  other  media  while  they’re  on  vacaLon.  (Source:  Daily  Mail).  You  do  have  a  social  media  presence  so  that  those  excited  tourists  can  tag  and  tweet  you,  right?

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NEED TO INNOVATE YOUR BUSINESS? 4 steps to get back in the game

1 Prioritize your online presence. What component of your online strategy will make the most impact immediately? What is not as necessary for your brand to grow? Make careful choices that you know you can support with both time and your budget.

2 Reserve your handles. If you don’t have a social media presence, reserve handles that reflect your brand with the big hitters—Facebook, Twitter, Instagram, and Pinterest. If you already have a presence on social media, how you can you revive and grow it?

3 Watch your industry giants. Make a list of the brands you closely align with and want to emulate. What are they doing successfully? What do you think can be improved? How can you learn from them?

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Know when to CALL IN the pros

Not sure where to start? Contact us for a free—yes, free!—consultation! We’d love to hear about your dreams and help you make them a reality.

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We’d love to HELP Schedule a (FREE) consultation.

BASED IN St. John’s, NL

Contact getstarted@goinfinitus.com www.goinfinitus.com Phone 1-888-369-1688