Tourism + Hospitality Online Marketing Success in 2014
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MARKETING IN 2014 TOURISM By INFINITUS Marketing + Technology
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Online marketing for tourism and hospitality is the key to your success in 2014, 2020, and beyond. These tourism marketing statistics and tips will help you grow your business. Want to schedule a free consultation for your tourism or hospitality business? [email protected] 1-888-369-1688 INFINITUS Marketing + Technology: we’re a rare combination of marketing + technology savvy not often seen in the wild. Creating remarkable results for your business is why we wake up each morning and can’t get to sleep at night. Infinitus means limitless in Latin. In today’s world, change is happening at an exponential rate. “Business as usual” is dead. The opportunities are huge if you embrace this change. We are an award-winning interactive agency in St. John’s Newfoundland with a passion for big ideas and big results. We offer: - Web design - Web development - Online booking / eCommerce - Vision 2020 - Social Media Marketing - Search Engine Marketing - Content Marketing
Transcript of Tourism + Hospitality Online Marketing Success in 2014
MARKETING IN 2014 TOURISM
By INFINITUS Marketing + Technology
Are you taking advantage of all of YOUR marketing + technology opportunities?
ONLINE TRAVEL SALES ARE GROWING Source: Statistica
$374
$408
$446
$483
$523
2012 2013 2014 2015 2016
$350 B
$400 B
$450 B
$500 B
$550 B
ARE YOU MISSING OUT ON YOUR SHARE?
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…You are if your business isn’t
optimized for the internet!
Four Signs You Need to Innovate Your Travel Business:
OUTDATED WEBSITE NO MOBILE MARKETING NO BOOKING FOR YOU SILENT ON SOCIAL
JUST THE FACTS, MA’AM (sir) 46% of mobile users will not return to a website that isn’t working correctly. (Source: Nielsen.)
Yet 39% of businesses have done nothing to improve their website for smartphones. (Source: Nielsen)
If your website isn’t mobile-‐friendly, you’re missing out on valuable business!
DID YOU KNOW? 90% OF (NORTH AMERICAN) PEOPLE ARE WITHIN ARMS-REACH OF THEIR MOBILE PHONE RIGHT NOW. (Source: Nielsen)
EVERYTHING YOU DO ONLINE NEEDS TO BE OPTIMIZED
FOR MOBILE
Travel bookings—in every sector of the industry — are rapidly moving offline and moving onto the internet. (Source: Adobe Digital Index)
Tough truth: You need to offer travellers an opportunity to securely and safely book online or you’ll lose
potential clientele.
ARE YOU SILENT ON SOCIAL?
70% of travelers post pictures and statuses to Facebook and other media while they’re on vacaLon. (Source: Daily Mail). You do have a social media presence so that those excited tourists can tag and tweet you, right?
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NEED TO INNOVATE YOUR BUSINESS? 4 steps to get back in the game
1 Prioritize your online presence. What component of your online strategy will make the most impact immediately? What is not as necessary for your brand to grow? Make careful choices that you know you can support with both time and your budget.
2 Reserve your handles. If you don’t have a social media presence, reserve handles that reflect your brand with the big hitters—Facebook, Twitter, Instagram, and Pinterest. If you already have a presence on social media, how you can you revive and grow it?
3 Watch your industry giants. Make a list of the brands you closely align with and want to emulate. What are they doing successfully? What do you think can be improved? How can you learn from them?
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Know when to CALL IN the pros
Not sure where to start? Contact us for a free—yes, free!—consultation! We’d love to hear about your dreams and help you make them a reality.
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We’d love to HELP Schedule a (FREE) consultation.
BASED IN St. John’s, NL
Contact [email protected] www.goinfinitus.com Phone 1-888-369-1688
