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description
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Connecting Communities
since 1999
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
The senior living industry’s most popular, most
powerful tool for keeping communities
in touch.
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
100% customer retention since TV+
product launch in March 2005
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
4.6 out of 5.0 customer satisfaction in most
recent survey
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
2002
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2003
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Quarterly sales of Touchtown products
200%/year annual growth in
customer base
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Endorsed by
the Industry’sLeading
Management Company
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Chosen by Three of the Nation’s
Largest Retirement Providers
17,000 residents16 communities
11,000 residents40 communities
7,000 residents65 communities
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Erickson Retirement’s “Resident Web Portal”
Powered by Touchtown
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American Retirement’s “Optimum Life”Powered by Touchtown
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Merrill Gardens’ “Connections”Powered by Touchtown
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Community Model(Active Living)
Medical Model(Nursing Homes)
Hospitality Model(Retirement Resorts)
To build a healthy, vibrant
community, you need ways for
everyone to keep in touch!
The Changing Face of Retirement Living
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Resident Web Portal “Get Your Residents Online”
Touchtown TV+ “Keep Everyone Informed”
Our Products
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Today’s activities
Upcoming special events
Dining selections
Birthdays
Transitions
Health and wellness tips
Anything that will keep
people active and involved!
Information You Want to Share
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
How Do You Share This Information?
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Advantages:
Easy to use, low tech
Drawbacks:
Labor intensive
Out of date by mid-month
Out of synch with TV and web
Share information with Calendars
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Advantages:
Reach everyone in their own apartment
Drawbacks:
Need dedicated workstations
Require slides to be designed by hand
Unattractive “playskool” look
Hard to maintain
Can’t reach multiple buildings
Can’t reach off-campus
Share information with Private Channel Television
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Advantages:
Can reach everyone worldwide
Drawbacks:
Requires website maintenance skills
Often involves outside contractor
Rarely kept up to date
Share information on Your Website
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
The Hard Way to Keep in Touch
WebsitePrinted Calendars Private Channel TV
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The Easy, Unified Approach
WebsitesWebsitesPrinted CalendarsPrinted Calendars Private Channel TVPrivate Channel TV
ResidentWeb Portal
CorporateWebsite
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Meets the Needs of Multi-Location Organizations
Individual Community Individual Community Individual Community
Review, Modify, Publish
Corporate
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How Touchtown Creates TV Shows
Automatically
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Start with 500+ Backgrounds
Classic Style
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Enter basic information using design rules associated with each background.
TV+ Smart Layout creates the final result automatically.
designerbackground
web form
final result
Pour In the Text
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
1,500 Pictures
in the Art Gallery
You Can Still Design By Hand
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Add pictures from…
•websites
•digital camera
•scanner
•directly from a cell phone!
Add Your Own Pictures
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Content For Residents Only
(Birthdays)
Content For Public Only
(Marketing Msg)
Content For Everyone
(Movie Night)
Content For IL Residents Only
(Bike Riding)
TV Channelfor IL residents
Web Site
Calendar
TV Channelfor AL/SNF residents
Customize Content to Each Audience
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
• Attractive status bar at the bottom of the screen
• Always shows time, day, date and weather
• Can be replaced by “crawl”
Status Bar
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• Delivers urgent
information
• Replaces the
status bar
immediately
• Choose text color,
background color,
speed, timing, and
channel(s)
Alerts (Crawls)
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• “One-time event”
• “Every Monday at 7pm.”
• “The 1st and 15th of every month at 7pm.”
• “Every Tuesday at 7pm and Thursday at 8pm.”
• “The first, second and fourth Friday of every month.”
• “Repeat this dining menu every 5 weeks.”
• “Every Friday, but this Friday is cancelled.”
Repetition
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
• “Display all messages at 8 characters per second.”
• “Display all messages for 12 seconds.”
• “Display this message for 10 seconds.”
• “Display this message for 10 seconds on TV but only 5 seconds on the Web.”
• “Start showing this announcement 3 days before the event.”
• “Start showing the Dinner menu at midnight that day.”
Timing
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Daily and Weekly Calendars
weekly calendar from TV+
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Monthly Calendars
11” x 17” calendar from TV+, before hand-editing to add graphics
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Monthly Calendars
8.5” x 11” calendar from TV+, after adding graphics
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
You can have an audio “soundtrack” accompany your TV+ television show:
• Radio
• Tape or CD
• iPod
• Stored MP3 music library (coming soon)
Audio
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
• Replaces the audio background
• Attaches to each slide, plays when that slide shows
“Going shopping this Friday…”
Courtesy of Ginger and Peaches, at Westminster Bradenton Shores
Spoken Narration
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• Manual Media Switch: lets you interrupt the regular TV+ programming in order to show:
• A DVD or videotape
• A live camera feed
• Any other video input
• Automated Media System: lets you schedule and play a DVD or videotape at the right time.
Video
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Today at Washington Oaks
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Today at Washington Oaks
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Installation,Training
andSupport
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
The TV+ Broadcaster
• Receives information from our data center via the Internet
• Creates the video signal that’s delivered to residents’ televisions.
• Located in a TV closet or electrical room. Not intended for customer access.
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Included at no additional cost:
• Training sessions prior to installation, to train staff and create the community channel
• Onsite installation, setup and training
• Unlimited customer care
• Unlimited access to follow-on training sessions
• Upgrades to include all new features added over lifetime of agreement
Customer Care
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
• Touchtown Network Operations Center continually monitors all TV+ systems nationwide.
• TV+ Servers hosted in a secure data center
• Uptime performance 99.7%
High Reliability
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
1st weekafter
agreement
2-3 weeksafter
agreement
AgreementSigned
AgreementSigned
Begin trainingBegin
trainingCreate TV+
databaseCreate TV+
database
Install and test TV+
equipment
Install and test TV+
equipment
GO LIVEBegin
broadcastingshow on
resident TVs
GO LIVEBegin
broadcastingshow on
resident TVs
Begin planning
installation
Begin planning
installation
6-8 weeksafter
agreement
Begin printingcalendars
Begin printingcalendars
Begin deliveringvia website
Begin deliveringvia website
Typical TV+ Timeline
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Resident Web Portal
• Give residents their own website with your branding
• Integrates with TV+• Provides senior friendly email• You decide from a list of ala carte features
including: activities, maintenance service requests, forums, announcements, dining menus, transportation schedules, resident directories, online newspapers, and much more.
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Style #1: Easy Home PageSimplified home page; only accessible after login
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Style #2: Advanced Home Page
Community info shown on home page; login not required
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Components of your
Resident Web Portal
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Choose The Email Program That Suits You
Unified Email Database(Communigate)
Falcon Emailfor advanced users
Bluebird Emailfor novice or impaired users
Outlook Expressand other POP
and SMTP clients
All incoming mail is passed through two
spam filters and scanned for viruses
Over 1,000,000 emails processed in last 12
months
No limits on number or size of stored messages
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“Falcon” Advanced
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“Bluebird” Easy Email
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Stay In Touch With Forums
• Public Forums: accessible by all Touchtown
members
• Private Forums: restricted to your community
• Most recent posts shown first
• A great way to build community and share ideas
• Over 1,000 messages read every day
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Share the Life of your
Community with Activities
• Manage your activities schedule online
• Create it once, deliver via website, print, and TV
• Deliver it to everyone, regardless of location
• Automatic conversion to TV-format display
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Say What’s For Dinner with Dining Menus
• Display any Word or PDF file
• Update as needed
• Easy for dining managers to manage
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Publicize Travel Schedules With Transportation
• Display any Word or PDF file
• Update as needed
• Easy for transportation managers to manage
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Spread the Word With
News and Announcements
• A special forum for news and announcements only
• Items can contain text and graphics
• Easy for staff to manage
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Let Your Fingers Do The
Walking… Resident Directory
• Search resident database by name or email
address
• See list of all matching names
• Find additional information by clicking on name
• Send them mail or add them to your address
book
• Secure, only available to logged-in members
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Service Request Forms
• Can be adapted to any service request
• Can be adapted to any population’s needs
• Integrates with any back-end system
• Auto-fills personal information
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Online Games
• A dozen free internet-based games
• Easy to play
• Little advertising
• Game collections too
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Keep an eye on the
Weather
• Get easy-to-read local weather for any zip code
• Get more details if desired
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Great tools for accessing the
World Wide Web• Four web access features:
Google web search
Address bar to go directly to a website
Hundreds of senior-friendly websites
2000+ online newspapers
• Non-Touchtown pages open in a new window with a big “CLOSE” button at the top
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Administrative Tools
• Powerful reporting system
• Account management system
• Document upload system
• Resident account synchronization system (optional)
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
Allow Residents to
Personalize
Residents can change their
• Picture
• Personal info
• Address, phone, etc.
• Password
• Email program
Copyright © 2006 by Touchtown Inc. All rights reserved. Duplication prohibited.
A Touchtown kickoff meeting
We Help Communities Succeed