Top 10 Steps for Landing a Job

© Copyright 2016 by Kathy Bernard, CEO of WiserU, LLC All rights reserved. The content of this presentation is the copyrighted work of Wiser U, LLC. The reproduction and/or distribution of this publication, including any of its parts, is strictly prohibited without permission.

1) Brand yourself for the job

Employers hire SPECIALISTS who MATCH the job, not people who say, “I can do anything.”

How?

• Learn job titles that match your skills and interests

Identify related job titles

Example: Copywriter

Advertising Copywriter

Senior Copywriter

Marketing Specialist

Marketing Assistant

Content Specialist

Marketing Coordinator

Example: Project Manager

Program Manager

Project Specialist

Senior Project Manager

Project Coordinator

Project Estimator

Project Leader

• Determine keywords, skills and duties, then: ‐ Use keywords ‐ Prove skills ‐ State duties you’ve done

How?

Project Manager with Extensive Defense Industry and International Relations

Experience

Headline

2) Go beyond applying online

WHY: Contacting the hiring manager GREATLY improves your hiring chances.

How?

• Apply online

• Contact the hiring manager

How?

• Determine hiring manager’s name/contact info

• Email him/her. Include: ‐ Why you’re writing ‐ Your resume + samples, reference

letters, LinkedIn recommendation list ‐ That you already applied ‐ Ask for an interview

Example:

“I applied online as instructed, but am so

interested in the job and so well matched for the position, I wanted to introduce myself

to you directly.”

3) Change your resume

Resumes are SCORED by how closely they match the job. Those that don't match, FAIL.

for EVERY opening

How?

• Match your resume to THE job description

• DON’T just change your cover letter

How?

• On your resume, include: ‐ Exact keywords ‐ Skills mentioned ‐ Duties sought that you’ve done before

4) Include a strong cover letter

WHY: Doing so IMPRESSES decision makers.

How?

Include:

• WHAT you know about company and WHO you know there

• WHY you want to work for them

• ASK for the interview

• INCLUDE your contact information

5) Maximize your LinkedIn profile

40 TIMES greater chance of landing a job.

How?

• Brand yourself for the jobs you want in the headline

How?

• Add a Summary section. PACK it with keywords

Java Developer Keywords:

Java Developer (Alphabetical) Agile Methodologies, C++, Core Java, Digital Strategy, Eclipse, e-Commerce, Enterprise Architecture, Hibernate, Java, Java Enterprise Edition, JavaScript, JSP, Management, MySQL, .Net, Oracle, Oracle HR, PL/SQL, Requirements Analysis, SDLC, Servlets, SOA, Spring Framework, SQL, UStruts, nix, Web Services, XML

Java Developer Keywords:

Accounting Keywords:

ACCOUNTING / FINANCIAL (Alphabetical) Accounting, Account Reconciliation, Accounts Payable, Account Receivable, ADP Certified, Annual Planning, Auditing, Bookkeeping, Budget Analysis, Business Administration, Business Strategy, Continuous Improvement Processes, Corporate Finance, Corporate Tax, Cost Accounting, Cost Allocations, Cost Reduction Strategies, CPA, Cross Functional Team Leadership, Pivot Tables, Expense Variations, Finance, Financial Accounting, Financial Analysis, Financial Metrics, Financial Modeling, Financial Planning, Financial Reporting, Financial Services, Forecasting, Fund Accounting, General Ledger …

How else?

• Add new position in Experience section - Company Name: “Available” ‐ Job Title: Exact titles you want ‐ Duties: What you CAN do: Adept at …

6) Enlist recruiters

6) Enlist recruiters

WHY: They have the INSIDE TRACK with hiring companies.

How?

• Research recruiters on LinkedIn

• Invite them to connect OR email them OR send them a LinkedIn InMail message

• Alert them to the jobs you want

• Keep in touch

7) Network your way into a job

WHY: Up to 80% of jobs are influenced by networking.

How?

• Invite people to connect on LinkedIn

• Join local Meetup groups and field/industry associations

• Tell people what jobs you want

How?

• Ask for leads

8) Ask the right questions

WHY: It shows you’re confident and in control.

at JOB INTERVIEWS

How?

ASK QUESTIONS LIKE:

• “What are the ideal characteristics you seek for this position?“ [Then match what they want]

How?

• “When will you be making a decision?”

How?

• “Why is the position open?”

How?

• “Do you have any concerns about my background?”

9) Learn to negotiate salary

WHY: It can keep you from losing $500,000 throughout your career.

How?

• Do research to determine the going rate

• Type in Google: Company name, title, city

• Cost-of-Living calculator http://money.cnn.com/calculator/pf/cost-of-living/

Salary sites

Bureau of Labor Statistics Glassdoor.com Indeed.com/salary Jobs-salary.com Monster.com (free Salary Wizard) Payscale.com Salary.com Salarylist.com Simplyhired.com/a/salary/home

How?

• Practice negotiating using the going rate

• Low offer? Respond: “I’m seeking $X”. How can we get to $X?”

10) Excel on the job

Be strong strategically AND day-to-day

How?

• Be a master networker on your company’s behalf

• Continually learn, improve and WORK HARD

• Record and report your accomplishments

• Check your work

The WiserU Career System

Visit WiserUCareerSystem.com to get started

EXACT steps to improve your chances.

The WiserU Career System

Visit WiserUCareerSystem.com to get started

Learn more/watch videos:

WiserUCareerSystem.com

Or, contact Susan Lopez, 847-606-5160 | Susan@WiserU.com

Visit WiserUCareerSystem.com to get started

Contact Susan Lopez, 847-606-5160 | Susan@WiserU.com

Watch intro videos: WiserUCareerSystem.com

Career Services

• Career coaching

• Resume

• LinkedIn profile

• Interview prep

Contact Susan Lopez, 847-606-5160 | Susan@WiserU.com

Top 10 Steps for Landing a Job

Invite me to connect: Kathy Bernard, kathy@wiseru.com

Any Questions?

Contact Susan Lopez, 847-606-5160 | Susan@WiserU.com