How to fight the credit crunch or do more with less

Social Media

10 tips for success

Miles Maier Twitter @LasaICT

Paul Webster Twitter @WatfordGap

Webinar Presenters

Miles Maier – Lasa

Paul Webster – Lasa

www.londoncouncils.gov.uk/grants

London Councils is committed to fighting for more resources for London and getting the best possible deal for London's 33 councils. London Councils has a website about its grants service. To read about our grants funding and the work of some of the 300 groups we support

Supported by:

About Lasa

• 30 years of trusted advice• Knowledgebase, Suppliers Directory,

Connecting Care, advicelocal• www.lasa.org.uk/

• Welfare Rights• www.rightsnet.org.uk

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Social media is online media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.

Idealware - http://www.idealware.com

Or...

Is this your social media?

Either way, this session will offer some hints & tips….

... are you using all the tools?

....if Facebook

were a country, it

would be the third

most populated in

the world, ahead

of the United

States.

Only China & India are more populated

• From population of 63.3million, there are 54.8million Internet users

• 96% of internet users aged 18-34 are on one of more social networks

• Use of social networks is 64% of all the time spent on the internet in UK

• Average time spent online per person everyday is 4hr 6mins (1 hr 34m from mobile)

• The main networks - showing active users as % of connected population

• Facebook – 31.5 million users, 26% are aged 25-34 (Comscore – Dec 2013)

• Twitter – 15 million users, 40% just read & don't post (Twitter – Sept 2013)

• Linkedin – 10 million users (Linkedin – Mar 2013)

• Google+ – 3.9 million active users (12.6 mill reg'd) (Weare.social – Dec 2013)

• YouTube – is the second most popular search engine

You’re Famous!

Whatever social media activity you have started, there will be others talking about you.

Don't ignore - Be Aware

10 areas of social media to

consider

1. Get the Hub right

• Use social media to drive traffic to your ‘hub’ or website

• Social media channels are spokes

• Use video/audio for impact

• Interactive and dynamic web is changing the way society interacts with supporters, customers and friends... so very important for a charity too

1. Get the Hub right

1. Get the Hub right

Colalife website does a good job of pulling together its social media channelswww.colalife.org/

2. OASIS

• Objectives – have clear goals and messages

• Audience – research your audience, who/where are they?

• Story – tell your story

• Implement – pick the right tool to reach your audience

• Sustain – engage and sustain conversations. Make sure to check your ‘metrics’ to know what success looks like

• c/o www.idealware.org

• Don't neglect your 'offline' and use 'hooks' to content

• Encourage people to return with new links and content

• Engage with people on line, be receptive, respond, react

2. OASIS - Planning

O-A-S-I-S:Much planning and design has gone into making this site clear, accessible and easy to use for its target audience

www.healthwatchtorbay.org.uk/

(http://www.slideshare.net/Paulbromford)

3. Tell a good story

3. Tell a good story

1. Once upon a time... Starts the story to introduce the person.

2. And every day... Sets out life before the challenge or incident.

3. Until one day... Action of the story with the challenge & goal.

4. And because of this... Any barriers or obstacles they face.

5. Until finally... This ends the story with the resolution.

•Don't always re-tell an old story, but something real & current.

•Use language familiar to the audience and don't forget Your Organisation already IS a story

•Use your website … a blog … Facebook … YouTube etc.

(From www.networkforgood/npo)

Chef Jamie Oliver supported campaign to get better school meals and link to the “Mary's

Meals” JustGiving campaign raising funds for school food in Africa. Then ...

3. Tell a good story

Started by 9 year old Martha Payne in April 2012 as a school writing project to document lunchtime meals

Seen by social media users … but as not all reviews of the food were good, the local council tried to close it down… which generated MORE interest!

http://neverseconds.blogspot.co.uk/

• A target of £7,000, now (Nov 2014) at £143,341 for Mary's Meals

• A book of the story has been published to raise more funds

• A local council changed it's social media policy

• The blog has over 10,000,000 hits

• But, the important part...

• Children who would have been hungry in African schools are now being fed!

3. Tell a good story

4. It's a conversation

• Build relationships through conversations

• Be prepared to connect people to others, not take all the

limelight ... one day people will connect back to you!

• When your organisation is mentioned - acknowledge and

engage - you never know where it may lead!

• Share generously and give more than you expect back

• We all have a small piece of the jigsaw - between us we

can build the full picture

4. It's a conversation

4. It's a conversation

Example of how a Twitter conversation led to a workshop with a local CVS...

5. Think MobileEverything in this 1991 advert (and more) now in single smartphone.

And for less money.

Affordable Tablet PCs< £80 (e.g. Hudl)

• We spend 3.26hrs/day on smartphone, checking it 221

times... calls are only 5th most popular activity!

• First thing in the morning, last thing at night - make your

organisation's news & stories seen

• Of web users: 98% never more than 3 metres from phone,

31% check Facebook first in bed

• 12.5% of web users don't own a desktop/laptop and mobile

will overtake desktop for web access.

• Tip - Does your website work on a smartphone? Responsive

design that adapts to device being used.

5. Think Mobile

5. Think Mobile

Make a mobile / on-line annual report like www.charitywater.org/

Finding the right tool for the task

http://nptechuk.wordpress.com/sms-links/

From Flickr – Claire Sutton and justinbaeder

6. Media Suitability

6. Media Suitability

• Make it Personable

• Press releases are dull (OK at Start & End of project)

• Use Mixed Media and combinations by audience

• Audio - Soundcloud / Mixlr

• Photos - Instagram / Flickr

• Video - Youtube / Vine

• Some people may be more comfortable speaking than being filmed. Can be just as powerful.

• Have a website – even just a Wordpress, Squarespace or Weebly site to Tell your Stories

6. Media Suitability

7. Be curious on Twitter

• Be a detective - look at who other people follow + their networks

• Be bold – add to conversations in a positive way

• Be visual - share relevant pictures

• Connect and share - give more than you ask, get more than you expect

• Have an attention grabbing biog & profile and promote it

• on Twitter - it's your shop window

• on-line (website) & off-line (e-mail sig & newsletter)

• Lists are your friends – curate lists of people, causes, keywords

• Hashtags are your noise filters - use around topics

7. Be curious on Twitter

7. Be curious on Twitter

https://twitter.com/alzheimerssoc

Promote your cause in the header image

8. Keep it real-life

(http://www.slideshare.net/Paulbromford)

• Don't put anything on social media you'd not want to your mother

to read! Personal / Professional accounts

• Naturally embedded for the whole organisation to use

• Trust Volunteers and Staff to be active on social media

• Empower Managers to share conversations with peers and

lead the organisation's use of technology

• Give Boards & Trustees Confidence the organisations is being

well represented on-line

• Like a face to face meeting, you are representing your

organisation ... but on-line

• Authenticity wins. Don't wear a mask ... be yourself

• Be A Human! Say Thank You!

8. Keep it real-life

TNT Social Media Guidelines - Just 2 Pageshttp://www.tnt.com/content/dam/corporate/pdfs/Archive/Presentations/2014/tnt_social_media_employee-guidelines_2014en.pdf

8. Keep it real-life

9. Choose the right time

http://flickr.com/photos/61718807@N07/7676798058

• Highest engagement on Facebook in the UK is on Fridays and

on Twitter in the late evenings.

• Have a Daily -> Weekly -> Monthly posting schedule

• If busy, have a plan to maximise your time

• Browse & Reply to followers (35%)

• Monitor Lists, Hashtags & Groups (25%)

• Post your pre-written updates & links (15%)

• Check Analytics & take away actions to tweak (10%)

• Schedule Posts to links or with news (5%)

• It's 24/7. Don't 'walk away' from being social - respond to

immediate alerts and replies to scheduled content or if your

organisation is mentioned

9. Choose the right time

9. Choose the right time

…and use your precious time on the right channels

10. Monitor & Evaluate

• Building relationships matters more than number

• Free tools - some Twitter, some aggregate sites

• Sparkwi.se, Tospy, SocialBro, Social Mention

• Twitter Analytics - https://analytics.twitter.com

• Twitter ratings in Hootsuite - http://grader.hootsuite.com

• Facebook - https://www.facebook.com/FacebookInsights

• Websites – use Google Analytics for stats

• Be flexible if a strategy isn't working - adapt it.

10. Monitor & Evaluate

10. Monitor & Evaluate

…a work in progress!

Summary - Get these right...• Don't hide from social media - others aren't

• Don't look at social media as 'something different', you can still tell the same stories, but through a better medium

• Clearly see how social media can help whole organisation

• Be visible on line with an accurate profile

• Open and sharing - collaborative with others

• Be social, be human - it's social media not selling media

• Trust staff to speak positively about your cause & aims

• Always respond, Always say thank you

...on the road to social media success

Lasa ICT Knowledgebase – 400 articles on using technology

• www.ictknowledgebase.org.uk

AbilityNet – making technology accessible for all

• www.abilitynet.org.uk

Technology Trust – donated hardware and software

• www.tt-exchange.org

Community How To – doing more with digital

• www.communityhowto.com

KnowHow NonProfit – crowd-sourced tips and tricks

• http://knowhownonprofit.org

Media Trust: All Our Stories – tell your story better

• http://resources.mediatrust.org/allourstories/

Our top resources for nonprofit technology

Social media for health & social care

• Connecting Care – tech resources for health and social care

• www.connectingcare.org.uk

• WeNurses – social media for health-care professionals

• http://wecommunities.org/resources/twitterversity

• Stay safe online guidance for learning disabled

• www.learningdisabilities.org.uk

• Idealware - Social Media Decision Guide

• www.idealware.org/reports/nonprofit-social-media-decision-guide

Care Act will make it important for social care providers to tell their story

http://www.janetejohnson.com/social-media-trends-2014/

Where is the world of Social Media going next ...

… how can we part of it?

The future?

Next steps?

Start small – what could you try in your organisation today?

Keep it relevant

and human and it does take time

We've seen social media as an enabler, collaborating & building communities

Thank You

Miles Maier – Project Manager

mmaier@lasa.org.uk 020 7426 4496

Paul Webster – Community Builder & Technology Consultant

pwebster@lasa.org.uk 020 7426 4498