EXECUTIVE MARKETING LESSONS

LESSON # 1

The most effective marketing does not even feel like marketing to the customer.

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LESSON # 2

Consumers are being inundated with a record of number of marketing messages today

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LESSON # 3

Ignore peer pressure when competition markets with a bullhorn – market with a magnet instead

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LESSON # 4

Backwards plan your marketing – define what success looks like and how you’re going to get there, up front

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LESSON # 5

The most effective marketing gets consumers to buy with out selling to them

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LESSON # 6

Technology and consumers behavior are ever-evolving and represent multiple marketing opportunities

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LESSON # 7

The most effective marketing measures are tracks, tactics, strategies, goals and ROI

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LESSON # 8

Marketers who ignore the changing media landscape and consumers 'ability to avoid advertising altogether are at risk of brand-obsolescence

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LESSON # 9

Sell something to a consumer and gain a customer today. Be truly useful or remarkable to a consumer and gain a customer for life

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LESSON # 10

Don’t be afraid to fail and don’t chase influence. Marketing that is truly helpful to consumers is appreciated by them and positively impacts brand's bottom line in perpetuity

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