Top 10 Executive Marketing lessons
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EXECUTIVE MARKETING LESSONS
description
10 things to remember for marketing executives- A PPT presented by Grape5, Digital Agency in Bangalore
Transcript of Top 10 Executive Marketing lessons
EXECUTIVE MARKETING LESSONS
LESSON # 1
The most effective marketing does not even feel like marketing to the customer.
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LESSON # 2
Consumers are being inundated with a record of number of marketing messages today
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LESSON # 3
Ignore peer pressure when competition markets with a bullhorn – market with a magnet instead
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LESSON # 4
Backwards plan your marketing – define what success looks like and how you’re going to get there, up front
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LESSON # 5
The most effective marketing gets consumers to buy with out selling to them
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LESSON # 6
Technology and consumers behavior are ever-evolving and represent multiple marketing opportunities
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LESSON # 7
The most effective marketing measures are tracks, tactics, strategies, goals and ROI
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LESSON # 8
Marketers who ignore the changing media landscape and consumers 'ability to avoid advertising altogether are at risk of brand-obsolescence
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LESSON # 9
Sell something to a consumer and gain a customer today. Be truly useful or remarkable to a consumer and gain a customer for life
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LESSON # 10
Don’t be afraid to fail and don’t chase influence. Marketing that is truly helpful to consumers is appreciated by them and positively impacts brand's bottom line in perpetuity
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