Tony Walton BforB May 2015 Spotlight Presentation

Post on 30-Jul-2015

108 views 1 download

Tags:

Transcript of Tony Walton BforB May 2015 Spotlight Presentation

SpotlightData Driven

How Many Decisions Do You Make Each Day?

Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.

….involves extracting useful information from within and without a company

WHY IS IT IMPORTANT TO BE DATA-DRIVEN?

The simple answer is that making decisions based on evidence is far more reliable than ones based on instinct, assumptions, or perceptions which can be biased.

Would you want a Judge or Jury making decisions without knowing the facts, but on how they feel?

So what’s the difference with your business?

Organizations driven by data-based decision making

• 4% higher productivity rates

• 6% higher profits

WEBSITE TRAFFIC

SOCIAL MEDIA

BUSINESS CONTACTS

EMAIL MARKETING

FOOTFALL

Demographics

Geographics

• How do you know what works for?

• Do you monitor your posts?

• Do you review optimum posting times?

• Which posts are engaging followers?

• Know your connections

What to Post? When?

• Engagement

• Timing

Get

Mo

re F

rom

Yo

ur

Co

nn

ecti

on

s

Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.

….involves extracting useful information from within and without a company

Monitor Performance

Social Listening

find potential leads

know your competition

review strategy

(who is looking at them?)

what? when?

Being Data Driven isn’t difficult

Increase leads

Improve strategy

Make reliable, well-informed decisions

Social

Media

Manager &

Strategist

#ConnectingToWinBiz

Thursday 11 June 10.00am - 2.00pm

Wednesday 18 June 10.00am - 12.30pm

"How to use Social Media when you don’t have time and a big budget!"

"How to DO MORE with your Social Media WITH LESS time!"

with JAZ GREER

#DoMoreWithLess

#ConnectingToWinBiz

Thursday 11 June 10.00am - 2.00pm

"How to use Social Media when you don’t have time and a big budget!"

#DoMoreWithLess

Wednesday 18 June 10.00am - 12.30pm

"How to DO MORE with your Social Media WITH LESS time!"

with JAZ GREER