Tony Walton BforB May 2015 Spotlight Presentation
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Transcript of Tony Walton BforB May 2015 Spotlight Presentation
SpotlightData Driven
How Many Decisions Do You Make Each Day?
Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.
….involves extracting useful information from within and without a company
WHY IS IT IMPORTANT TO BE DATA-DRIVEN?
The simple answer is that making decisions based on evidence is far more reliable than ones based on instinct, assumptions, or perceptions which can be biased.
Would you want a Judge or Jury making decisions without knowing the facts, but on how they feel?
So what’s the difference with your business?
Organizations driven by data-based decision making
• 4% higher productivity rates
• 6% higher profits
WEBSITE TRAFFIC
SOCIAL MEDIA
BUSINESS CONTACTS
EMAIL MARKETING
FOOTFALL
Demographics
Geographics
• How do you know what works for?
• Do you monitor your posts?
• Do you review optimum posting times?
• Which posts are engaging followers?
• Know your connections
What to Post? When?
• Engagement
• Timing
Get
Mo
re F
rom
Yo
ur
Co
nn
ecti
on
s
Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.
….involves extracting useful information from within and without a company
Monitor Performance
Social Listening
find potential leads
know your competition
review strategy
(who is looking at them?)
what? when?
Being Data Driven isn’t difficult
Increase leads
Improve strategy
Make reliable, well-informed decisions
Social
Media
Manager &
Strategist
#ConnectingToWinBiz
Thursday 11 June 10.00am - 2.00pm
Wednesday 18 June 10.00am - 12.30pm
"How to use Social Media when you don’t have time and a big budget!"
"How to DO MORE with your Social Media WITH LESS time!"
with JAZ GREER
#DoMoreWithLess
#ConnectingToWinBiz
Thursday 11 June 10.00am - 2.00pm
"How to use Social Media when you don’t have time and a big budget!"
#DoMoreWithLess
Wednesday 18 June 10.00am - 12.30pm
"How to DO MORE with your Social Media WITH LESS time!"
with JAZ GREER