description
This presentation will examine how people, in enterprise and generally, look at the relationship between culture, technology and time. We can often struggle to think more than a few years ahead, and in turbulent economic and political times, it’s tempting to focus on how we’ll get through the next year, rather than the next decade. However, we’re in an industry that saw the iPad turn content on its head only 30 months before LavaCon 2012. We’ve been definitively shown: a few years can change everything. What is science fiction now is in many cases only a few years away, but yesterday’s science fiction is today’s domestic device. So has anything really changed? Well, yes, it has. Fundamentally. Modern communicators need to adopt a new way of thinking about content to thrive and survive if they're creating marketing, commercial or technical content.