Today's Aftermarket Accessory Professional

Post on 12-Jan-2015

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Today's aftermarket accessory professional--shop owners, automotive restyling retailers--are driven by innovation and fueled by profitability. This hearty group has survived years of tumultuous automotive sales. They’ve demonstrated resilience and dedication to the industry and an ability to adapt to new trends and capitalize on opportunity. From the truck market to mobile electronics and automotive films, these restyling professionals provide high-quality service and an array of aftermarket accessories. They are eager to learn about new products, are tech savvy, and influence purchasing decisions of the consumers they serve. View top sales and marketing trends as reported by shop owners themselves.

Transcript of Today's Aftermarket Accessory Professional

Today’s Aftermarket Accessory Professional

Top Products/Services Offered:

Truck Accessories

Graphics/Striping

Brush/Grille Guards

Lights/Light Bars

Fender Flares Running Boards/Steps/

Nerf Bars

Jeep/Offroad Accessories

Dash Kits Bedliners

89% 52% 51% 50% 49% 49% 46% 45% 45%

What They Sell

54%Sell to BOTH end

users and auto dealerships

How They Manage Inventory & Supplier Relationships

43% carry more than $50,000 of product inventory in their shops and 23% turn over this inventory at least monthly

23%

9 out of 10will have equal or increased inventory needs in the next 6 months

88%

Their Goals & Challenges

Those who get frequent requests for products not in current inventory

confidence level current suppliers can deliver products needed80%

consider sup-pliers long-term business partners

NET 30the most common payment terms82%

Top Business Objectives: Top challenges: Competing with internet-only retailers

Gaining new customers

How They Connect

Grow/Expand Business

Maintain Profit Margins

Trade Magazines Online/Websites Trade Shows

sources: Certified Audience Statement, July, 2014; Reader Survey, July, 2014

Ryan Wolfe | (800) 669-0424, ext. 262 | RestylingMag.com/Advertise

Driven by Innovation, Fueled by Profitability