Post on 12-Jul-2015
To examine the future development
of the seafront in Swanage.
By
Toby, Jordon, Matt, Ahnkit & Jack
Introduction
Aim:
To examine how the seafront meets the needs of the
local population and tourists.
Objectives:
Determine the current state of tourism in Swanage
Determine the use of the seafront
Evaluate current plans of regeneration
And investigate any conflicts between interest groups
Methodology
Preparation, Planning
Methods used:
1. Questionnaire
2. Ethnography
3. Visual analysis
4. Walking Interview
5. Use of Secondary
data
Time Table of day:
1. 9:30 – 12:30 Collection of
Questionnaires and
Ethnographic
observations
2. 1:00 – 1:30 Walking
interview
3. 1:30 – 3:00
Questionnaires and
second Ethnographic
study
Implementation in the field
Questionnaire
Two separate questionnaires
Good Sample size
Ethnography
Four locations along seafront
Two time periods to allow comparisons
Implementation in the field continued
Visual Analysis
Sample of brochures
Photography
Walking Interview
Discussed seafront regeneration scheme with Purbeck
District Council Project Development Officer
Showed the sites of regeneration and answered
questions
Findings – To find out the state of tourism
Tourism began in the late 19th century
16 million tourists visit Dorset each year.
Ethnographic findings
P1 and P2 – Peaceful and quiet, Mainly dog walkers and
local residents.
Affluent residential area
P3 – Small of tourists, little built environment, green
space and gardens, beach huts.
P4 – Beginnings of town, tourism infrastructure
Contrast of morning and afternoon observation
P2
P1P3
P4
Sea front integral to the image of Swanage
Unique green space
3 themes of tourist promotion
Natural environment
History
Culture and heritage attractions
Business Questionnaire
Small amount of tourism orientated business wanted
improvement of facilities
Findings – Identity of Swanage
Findings - Evaluate current plans of
regeneration
Walking interview with Project development officer
Started due to instability in clay soil
Emphasis on local empowerment
Consultation found out people wanted Swanage to stay
as Swanage and “not another Bournemouth”.
Options discussed – Market stall to support local
business, One way system, infill bank and levelling of the
road
No budget set yet, project still in development
Findings - investigate any conflicts between
interest groups
Questionnaire data
35%
65%
Chart showing the % of people who thought regeneration was needed
yes
no
0
5
10
15
20
25
tourists residents businesses
Fre
qu
en
cy
Number of Questionnaires
Number of Questionnaires
Findings - investigate any conflicts between
interest groups continued
Local people vs tourist
Elderly vs young
Traffic management
Off season tourist – lack of facilities
Season tourist – Parking and traffic
Discourse surrounding the term
regeneration
When planning our questionnaire we used the word
regeneration to mean an improvement to the area as
used in the Swanage seafront consultation
However there were negative connotations associated
with the word
Local newspapers twisted the meaning
Conclusion
From our findings we found that the seafront in its
current state meets the need of the local people – this
was expressed through the questionnaires.
The future development of the seafront is to enhance it
but not radically change it
There were many conflicts surrounding the usage of the
seafront – views and opinions expressed in the
questionnaires varied significantly according to age
„„You can‟t please everyone all the time‟‟ (Project
Development Officer)
Short comings and potential future
improvements
Ethnography was too short to make any informed
conclusions
Time frame, day of week and time of year
Bigger sample and broaden the sample area
Lack of visual data
Lack of quantitative data
Humanistic approach was taken however a more
positivist approach may have yielded different
results, but would have excluded open discussion with
local residents and visitors.
Any questions?Local quotes
“The Durlston Country Park are like the Gestapo, walking around with
their clip boards”
“Dorset county council are anti-motorist”
“Swanage is Swanage, I like it as it is”,
“We don‟t want another Bournemouth”
“Not enough for kids to do when the weather‟s bad”
“There‟s no amenities out of season”
“A Leisure centre for swimming would be great, there nearest one is in
Wareham”