Post on 18-Jan-2018
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Lessons from Napster
Copy Protection Technical Working Group
Mickey W. Mantle – COO/SVP Development (mmantle@gracenote.com)
Stephen White – Director Business Development (swhite@gracenote.com)
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Outline
• The Problem• Possible approaches• Lessons From Napster
• Be prepared by putting the necessary pieces in place
• How Gracenote can help• Experts in identification and database technologies• System Diagram
• About Gracenote• Partners
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The Problem
• Technology advances have enabled explosion of “small” user generated transferable video and audio files
• Peer-to-peer network proliferation exponentially magnifying the distribution of “illegal” content
• Distributed network architecture makes blocking/policing difficult
• DRM solutions attempt to control and limit distribution creating an arms race mentality
• Copyright holders currently not participating in the success of peer-to-peer
• Public perception very important to not alienate end-users
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Possible Approaches
• Use the legal system to enforce control of distribution• Takes a long time
• Expensive
• For every 1 shut down 2 start-up
• Use technology to block, police, and track• No central rights database
• Tracking/Blocking systems not in place
• Create legal alternative• Requires licensing and royalty structure
• Has to be complementary to existing business
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Lessons From Napster• Legal approach was employed by copyright holders to STOP
distribution– Joint responsibility for proof of copyright
– Blocking system• Copyright information submission
– Tracking and rights payment system irrelevant – no licenses
• Eventually shut down the network but not the distribution of content
• New Peer-to-peer networks harder to track– New networks off-shore
– No central servers
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Lessons From Napster
• Proactive approach required– Blocking not the only answer
• Any single approach destined to fail
• Embrace and extend– Any technical solution must work for both sides
– Availability of required technology and data key
– Willingness to license distribution may be necessary
• Find ways to harness the distribution for copyright holders benefit
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Lessons from Napster
• Be prepared by putting the necessary pieces in place
• Support creation of blocking, tracking, and rights payment database
• Create standards around identification, tracking, rights payment across all studios and formats
• Submit video and associated metadata to centralized database
• Tracking, Rights Payment, Blocking, Reporting all possible if right pieces are readily deployable
• If music copyright holders had pieces in place they would have had more options
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How Gracenote Can Help
• Experts in identification and database technologies
– Multi-step ID solutions– Experts in creating large scalable databases– Mature technology– Distributed secure submission systems– Rules-based systems with custom administrative
interfaces
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About Gracenote• Founded in 1995; 43 employees in Berkeley & Tokyo • CDDB core technology
• Over 4000 PC and device licensees
• Database of 23+ million titles
• Multiple recognition technologies
• Related content delivery technology • Targeted content delivery
• Usage data
• Peer-to-peer identification, tracking and rights payment• Multi-step identification and tracking system
• Enables rights payment, targeted content delivery and usage data aggregation
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Gracenote’s Customers
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