Jene ElzieVice President, International Marketing

Sizzle

Jene ElzieVice President, International Marketing

Canada Joel Anthony, Anthony Bennett, Tyler

Ennis, Cory Joseph, Trey Lyles, Andrew

Nicholson, Kelly Olynyk, Dwight Powell,

Robert Sacre, Nick Stauskas, Tristan

Thompson, Andrew Wiggins

Dominican Republic Al Horford, Luis Montero

Puerto Rico J.J. Barea

Australia Cameron Bairstown, Aron Baynes,

Andrew Bogut, Matthew Dellavedova,

Dante Exum, Joe Ingles, Kyrie Irving,

Patrick Mills

Russia Sergey Karasev,

Sasha Kaun,

Timofey Mozgov

Argentina Manu Ginobili, Pablo Prigioni, Luis

Scola

Brazil Leandro Barbosa, Bruno Caboclo,

Cristiano Felicio, Marcelo Huertas, Nene,

Raul Neto, Lucas Nogueira, Tiago Splitter,

Anderson Varejao

US Virgin Islands Tim Duncan

Senegal Gorgui Dieng

Cameroon Joel Embiid,

Luc Mbah a Moute

Congo Serge Ibaka

Spain Jose Calderon, Marc Gasol,

Pau Gasol, Ricky Rubio

France Alexis Ajinca, Nicolas Batum, Boris Diaw, Evan

Fournier, Rudy Gobert, Damian Inglis, Joffrey

Lauvergne, Ian Mahinmi, Tony Parker, Kevin

Seraphin,

Italy Andrea Bargnani,

Marco Belinelli,

Danilo Gallinari

Switzerland

Clint Capela,

Thabo Sefolosha

Germany Dirk Nowitzki,

Tibor Pleiss,

Dennis Schroder

Slovenia Goran Dragic, Beno Udrih, Sasha

Vujacic

Serbia Nemanja Bjelica,

Nikola Jokic,

Boban Marjanovic

Poland Marcin Gortat

Lithuania Donatas Motiejunas, Jonas

Valanciunas

Turkey Omer Asik, Ersan Ilyasova,

Enes Kanter

Georgia Zaza Pachulia

100

International Players

From 37 Countries &

Territories(10/27/15)

Sweden Jonas Jerebko

Israel Omri Casspi

Nigeria Festus Ezeli

Montenegro Nikola Mirotic,

Nikola Pekovic,

Nikola VucevicD.R. Congo

Bismack Biyombo,

Emmanuel Mudiay

Venezuela Greivis Vasquez

Daniel Reider 2016

Croatia Bojan Bogdanovic,

Damjan Rudez,

Mario Hezonja,

Duje Dukan

Bosnia & Herzegovina Jusuf Nurkic, Mirza Teletovic

Ukraine Alex Len

New Zealand Steven Adams

Greece Giannis

Antetokounmpo

Cape Verde Walter Tavares

Tunisia Salah Mejri

SouthSudan Luol Deng

Latvia Kristaps Porzingis

Mexico City

vs.

December 3, 2015

Madrid,

Spain

vs.

October 8, 2015

London, UK

vs.

January 14, 2016

Rio, Brazil

vs.

October 17, 2015

Milan, Italy

vs.

October 6, 2015

China (2 games)

vs.

October 11 (SZ) & 14 (SH), 2015

Canada Series

Vancouver

vs.

October 4, 2015

Montreal

vs.

October 23, 2015

Winnipeg

vs.

October 10, 2015

Johannesburg,

SA

August 1, 2015

NBA GG Reg Season (2)

NBA GG Preseason (5)

NBA Canada Series (4)

Other Exhibitions (1)

INTERNATIONAL

REACH

How do we use technology to reach our fans globally?

Solutions

8

Know your audience

8

9

Fan Sketch Art

Solutions

10

Know your audience

10

Bring the world courtside

Solutions

13

Know your audience

13

Bring the world courtside

Make it easier for fans and partners

CUSTOMER REACH

Identify Next Wave of Fans

Visualize Business

Analyze Fan Sentiment

Enhance Value to Partners

Engage and Monetize Fans

CUSTOMER DATA STRATEGY

Content Network

• NBA and its content partners generate massive amounts of media and data for the League and its fans globally.

• Faster, more efficient way for partners & licensees to access NBA content.

• Cloud based sharing vs. file transfer

NBACONTENT

Fans

Partners &Licensees

Teams

Solutions

16

Know your audience

16

Bring the world courtside

Make it easier for fans and partners

Remember: We’re all humans

Anthem

APPENDIX

Global Content & Distribution Services

Partner B Partner C

STATS Video Images News STATS Video Images News

NBA Cloud Based API’s

Content Network

(To-Be)

Discover

1-Way Content Delivery

(As-Is)

Stream Download

File Transfer

Partner A

Marketing Approach

Marketing Strategy

29

INCREASE loyalty & commitment to the NBA

EXPOSE new fans to the NBA

ELEVATE casual fans to core fans

29

Brand Positioning & Integration

BRAND POSITIONING

TEAMSLEAGUE PARTNERS

•CRM PLACEHOLDER

•CONTENT MANAGEMENT SYSTEM

PLACEHOLDER SLIDE – GLOBAL SPORT/BRAND

• 30 TEAMS

• PLAYER POPULARITY

Our Calling

Compete with intensity,

lead with integrity

and inspire play.

ADVANTAGE NBA

CORE FANS ARE THE LIFEBLOOD OF THE NBA

Offseason

Regular Season

Playoffs/Finals

Preseason

Start of Season

2015-16

QUESTIONS?

Bradley Beal - Wizards

User Generated

PAID TV

PAID DIGITAL

INSTITUTIONAL MEDIA

PAID SOCIAL

Local RSNs and

radio partners

JOY

Saturdays 8:30 pm ET

Jan 23 Chicago @ Cleveland

Jan 30 San Antonio @ Cleveland

Feb 20 Golden State @ Los Angeles

Feb 27 Golden State @ Oklahoma City

March 5 Houston @ Chicago

March 12 Oklahoma @ San Antonio

March 19 Golden State @ San Antonio

April 9 Cleveland @ Chicago

FOR THE MAGIC OF SATURDAY NIGHTS

ABC Saturday Night – Hands :60

Source: Experian Simmons.

Our Opportunity

Proactively share input on an ongoing basis

Embrace the platform in all fan interactions

Help evolve the 2016-17 marketing campaign

54

DON’T THINK ABOUT THE

WNBA

PREFER THE NBA

LOVE FOR BASKETBALL

2016 Marketing Campaign

• Celebrate the skill, intensity, and passion for the game

• Showcases our players’ incredible talent, competitive spirit, and dedication to the game

• Highlight 20 seasons of inspirational WNBA players and the players who followed in their footsteps

:30 Spot

:15 Spot