Title of Presentation for the Meeting - CIO Summits...Omer Asik, Ersan Ilyasova, Enes Kanter Georgia...
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Jene Elzie Vice President, International Marketing
Transcript of Title of Presentation for the Meeting - CIO Summits...Omer Asik, Ersan Ilyasova, Enes Kanter Georgia...
Jene ElzieVice President, International Marketing
Sizzle
Jene ElzieVice President, International Marketing
Canada Joel Anthony, Anthony Bennett, Tyler
Ennis, Cory Joseph, Trey Lyles, Andrew
Nicholson, Kelly Olynyk, Dwight Powell,
Robert Sacre, Nick Stauskas, Tristan
Thompson, Andrew Wiggins
Dominican Republic Al Horford, Luis Montero
Puerto Rico J.J. Barea
Australia Cameron Bairstown, Aron Baynes,
Andrew Bogut, Matthew Dellavedova,
Dante Exum, Joe Ingles, Kyrie Irving,
Patrick Mills
Russia Sergey Karasev,
Sasha Kaun,
Timofey Mozgov
Argentina Manu Ginobili, Pablo Prigioni, Luis
Scola
Brazil Leandro Barbosa, Bruno Caboclo,
Cristiano Felicio, Marcelo Huertas, Nene,
Raul Neto, Lucas Nogueira, Tiago Splitter,
Anderson Varejao
US Virgin Islands Tim Duncan
Senegal Gorgui Dieng
Cameroon Joel Embiid,
Luc Mbah a Moute
Congo Serge Ibaka
Spain Jose Calderon, Marc Gasol,
Pau Gasol, Ricky Rubio
France Alexis Ajinca, Nicolas Batum, Boris Diaw, Evan
Fournier, Rudy Gobert, Damian Inglis, Joffrey
Lauvergne, Ian Mahinmi, Tony Parker, Kevin
Seraphin,
Italy Andrea Bargnani,
Marco Belinelli,
Danilo Gallinari
Switzerland
Clint Capela,
Thabo Sefolosha
Germany Dirk Nowitzki,
Tibor Pleiss,
Dennis Schroder
Slovenia Goran Dragic, Beno Udrih, Sasha
Vujacic
Serbia Nemanja Bjelica,
Nikola Jokic,
Boban Marjanovic
Poland Marcin Gortat
Lithuania Donatas Motiejunas, Jonas
Valanciunas
Turkey Omer Asik, Ersan Ilyasova,
Enes Kanter
Georgia Zaza Pachulia
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International Players
From 37 Countries &
Territories(10/27/15)
Sweden Jonas Jerebko
Israel Omri Casspi
Nigeria Festus Ezeli
Montenegro Nikola Mirotic,
Nikola Pekovic,
Nikola VucevicD.R. Congo
Bismack Biyombo,
Emmanuel Mudiay
Venezuela Greivis Vasquez
Daniel Reider 2016
Croatia Bojan Bogdanovic,
Damjan Rudez,
Mario Hezonja,
Duje Dukan
Bosnia & Herzegovina Jusuf Nurkic, Mirza Teletovic
Ukraine Alex Len
New Zealand Steven Adams
Greece Giannis
Antetokounmpo
Cape Verde Walter Tavares
Tunisia Salah Mejri
SouthSudan Luol Deng
Latvia Kristaps Porzingis
Mexico City
vs.
December 3, 2015
Madrid,
Spain
vs.
October 8, 2015
London, UK
vs.
January 14, 2016
Rio, Brazil
vs.
October 17, 2015
Milan, Italy
vs.
October 6, 2015
China (2 games)
vs.
October 11 (SZ) & 14 (SH), 2015
Canada Series
Vancouver
vs.
October 4, 2015
Montreal
vs.
October 23, 2015
Winnipeg
vs.
October 10, 2015
Johannesburg,
SA
August 1, 2015
NBA GG Reg Season (2)
NBA GG Preseason (5)
NBA Canada Series (4)
Other Exhibitions (1)
INTERNATIONAL
REACH
How do we use technology to reach our fans globally?
Solutions
8
Know your audience
8
9
Fan Sketch Art
Solutions
10
Know your audience
10
Bring the world courtside
Solutions
13
Know your audience
13
Bring the world courtside
Make it easier for fans and partners
CUSTOMER REACH
Identify Next Wave of Fans
Visualize Business
Analyze Fan Sentiment
Enhance Value to Partners
Engage and Monetize Fans
CUSTOMER DATA STRATEGY
Content Network
• NBA and its content partners generate massive amounts of media and data for the League and its fans globally.
• Faster, more efficient way for partners & licensees to access NBA content.
• Cloud based sharing vs. file transfer
NBACONTENT
Fans
Partners &Licensees
Teams
Solutions
16
Know your audience
16
Bring the world courtside
Make it easier for fans and partners
Remember: We’re all humans
Anthem
APPENDIX
Global Content & Distribution Services
Partner B Partner C
STATS Video Images News STATS Video Images News
NBA Cloud Based API’s
Content Network
(To-Be)
Discover
1-Way Content Delivery
(As-Is)
Stream Download
File Transfer
Partner A
Marketing Approach
Marketing Strategy
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INCREASE loyalty & commitment to the NBA
EXPOSE new fans to the NBA
ELEVATE casual fans to core fans
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Brand Positioning & Integration
BRAND POSITIONING
TEAMSLEAGUE PARTNERS
•CRM PLACEHOLDER
•CONTENT MANAGEMENT SYSTEM
PLACEHOLDER SLIDE – GLOBAL SPORT/BRAND
• 30 TEAMS
• PLAYER POPULARITY
Our Calling
Compete with intensity,
lead with integrity
and inspire play.
ADVANTAGE NBA
CORE FANS ARE THE LIFEBLOOD OF THE NBA
Offseason
Regular Season
Playoffs/Finals
Preseason
Start of Season
2015-16
QUESTIONS?
Bradley Beal - Wizards
User Generated
PAID TV
PAID DIGITAL
INSTITUTIONAL MEDIA
PAID SOCIAL
Local RSNs and
radio partners
JOY
Saturdays 8:30 pm ET
Jan 23 Chicago @ Cleveland
Jan 30 San Antonio @ Cleveland
Feb 20 Golden State @ Los Angeles
Feb 27 Golden State @ Oklahoma City
March 5 Houston @ Chicago
March 12 Oklahoma @ San Antonio
March 19 Golden State @ San Antonio
April 9 Cleveland @ Chicago
FOR THE MAGIC OF SATURDAY NIGHTS
ABC Saturday Night – Hands :60
Source: Experian Simmons.
Our Opportunity
Proactively share input on an ongoing basis
Embrace the platform in all fan interactions
Help evolve the 2016-17 marketing campaign
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DON’T THINK ABOUT THE
WNBA
PREFER THE NBA
LOVE FOR BASKETBALL
2016 Marketing Campaign
• Celebrate the skill, intensity, and passion for the game
• Showcases our players’ incredible talent, competitive spirit, and dedication to the game
• Highlight 20 seasons of inspirational WNBA players and the players who followed in their footsteps
:30 Spot
:15 Spot
